Sri Lanka launches into International Association Meetings market

With the present Government focusing on boosting MICE (Meetings, Incentives, Conferences and Events/Exhibitions) tourism in Sri Lanka, the Sri Lanka Convention Bureau (SLCB), the only national arm to promote MICE tourism in Sri Lanka, launched a special supplement on Sri Lanka MICE facilities targeting the Association Meetings Market in Europe at the recently concluded World Travel Mart 2016 in London.

The Association Meetings market covers a wide range of event types and categories such as medical meetings (the largest segment), scientific meetings, other academic meetings, trade organisation meetings, meetings of professional bodies and social groupings.

“Sri Lanka has huge potential to tap into this lucrative market and SLCB is gearing up in full force to tap this market for the year 2017,” said SLCB Chairman Prema Cooray.