Aviraté unveils Christmas collection to diva customers

Aviraté, an international lifestyle fashion brand owned by Timex Garments Ltd., recently unveiled its drop-dead gorgeous Christmas collection to its diva customers who were invited to have a sneak peek while indulging in refreshments, conversations and complimentary vouchers. 

Held at its flagship store on 19 November, the collection preview included a range of evening wear maxis, shimmering dresses, colourful printed blouses, festive jewellery amongst many others. The invitees also received complimentary vouchers courtesy of Cinnamon Grand for hotel stays in over five of their hotels and resorts, Laundromat, Aviraté Café, Aviraté, Belissima, and OSMO fitness centre.

Indian film actor, model and producer SonuSood made his appearance at the event. He enjoyed the hospitality and was impressed with the clothing, culture and country. 

Aviraté also very recently re-launched their online shopping space to give customers a seamlessly redefined shopping experience including free island-wide delivery within three working days and ships to any part of the world within fourteen days thus making it a great way of gifting any wear including gift vouchers to loved ones abroad.

“We love to see our shoppers indulging themselves in some fun-filled shopping experience this festive season and with our latest Christmas collection rolled out together with exciting offers every diva gets to fill their wardrobe that fits their bill,” said Aviraté Marketing Manager Rostra Jayasuriya.

Further, customers are able to enjoy exclusive collection previews, special discounts and offers, and so much more by opting into the lifestyle fashion brand’s loyalty program.

From being a core, dress wear brand, Aviraté has expanded its product portfolio towards a lifestyle fashion brand. Both Aviraté Classic collection and Blue label collection are inspired by the latest international fashion trends. Avirate host its 2,700 sq. ft. flagship store at Maitland Crescent – Colombo 7 with outlets at Liberty Plaza, Kandy City Centre, Crescat Boulevard and retail outlets at Odel – Alexandre Place, Cotton Collection, Beverly Street – Rajagiriya and Cool Planet – Pelawatte and Wattala. It also has exclusive outlets in India.

The collections support the essence of a complete wardrobe, day and evening wear, offering dresses, stylish trousers and skirts paired back with coordinating tops, lingerie, accessories and footwear. With its offer, the brand Aviraté is expanding throughout Europe, North America and Middle East.