HUTCH powers daraz.lk ‘Black Friday’ online shopping event

Hutch Sri Lanka CEO Thirukumar Nadarasa (left) and Daraz Sri Lanka Country Manager Saurabh Chauhan exchanging the agreement

HUTCH, recently announced its commitment to power Daraz.lk, a leading regional e-commerce discount shopping platform. 

The promotional event, which was launched in Sri Lanka as ‘Black Friday’, is a four-day shopping event which originated in the US and starts the day following Thanksgiving Day and also marks the beginning of the Christmas shopping season. Black Friday was introduced to Sri Lanka by Daraz.lk and the four-day shopping experience promises to be the biggest sale of the year to occur in Sri Lanka. HUTCH will play a leading role in facilitating the arrival of this event to Sri Lanka’s e-commerce landscape. 

“We are delighted to have been a part of this new initiative catering to customers looking for a grand bargain online. There has been a lot of energy and enthusiasm working with Daraz as this is the first time that a mega online shopping festival of this scale has been introduced to the country. Daraz.lk’s vision of helping to promote a digital culture and lifestyle goes hand in hand with our Hutch brand positioning,” said HUTCH Sri Lanka Sales and Marketing Head Ramzeena Morseth Lye.

HUTCH and Daraz representatives also disclosed that 65% of the orders from online customers shopping on Daraz.lk were placed by smartphone users. Hence, Hutch has come forward to offer an attractive package given complementary with the sale of every smartphone. 

Daraz.lk anticipates attracting half a million visits in the course of the four-day online shopping spree. Before introducing Black Friday to the Sri Lankan online masses, Daraz.lk had successfully launched and operated in Pakistan, Myanmar and Bangladesh. Daraz.lk is globally recognised for tying up with an array of leading brands in electronics, fashion and home and living ware and will incorporate brand names such as Canon, Microsoft, Apple, Calvin Klein, Mothercare, Police, Swiss Military, Puma, Prestige, Sony, Skull Candy and a range of other reputed brand names into its local repertoire. Customers can be guaranteed to find the lowest prices on Daraz.lk during this period.