Sri Lanka Apparel’s ‘Ransalu’ enrols Masters Hardware Supermarket to give more benefits to employees

From left: Masters Home Improvement Executive IT Milindu Marasinghe, Masters Home Improvement Director Harendra Perera, CH17 Director IT Hafzel Preena, CH17 Director Merchant Acquisition Sanjeewa Perera

Masters Home Improvement Supermarket of Kohuwela which recently revolutionised the concept of shopping for hardware and tools through its one stop mall concept is the latest to join the Ransalu Privilege program.

Ransalu Privilege is a welfare program dedicated to all employees in the apparel sector. This novel program was launched in 2014 jointly by CH17 and the Joint Apparel Association Forum (JAAF) in association with the Ministry of Industry and Commerce under the direction of Minister Rishad Bathiudeen.

The objective of the program was to reward, appreciate and retain the apparel skill set who have been playing a major role towards the industry which has made significant contribution towards the economy over the years.

“We have just completed three years; more than 55,000 employees from 45 factories have been enrolled to date. On the other side, 40 retailers and merchants have offered to provide year round discount and privileges to our card holders, this is a healthy development,” CH17 CEO Jumar Preena said.   

Masters Hardware Supermarket is  the first ever supermarket of its kind dedicated to all kinds of wall and wood base paints, electrical and plumbing products, power tools, hand tools, safety equipment, hardware, construction materials and tools, manufactured and marketed under popular brand names. 

“Ours is a store of convenience with wider options to choose from. Our customer can personally pick n choose the item of their choice directly from the shelf, unlike in the traditional hardware store,” said Masters Home Improvement Ltd. Director Harendra Perera.Masters Home Improvement Ltd. recently exchanged papers with CH17 Ltd., the implementers of the Ransalu Program, making the former one of the latest merchants to join the fastest growing and popular loyalty network.

Director (IT) Hafzel Preena handed over the appointment papers to Harendra Perera of Masters recently. CH17 CEO Jumar Preena welcomed Masters Home Improvement to Ransalu Privilege, the only focused loyalty schemes in the country and said that it was a privilege to have among its merchant network such a unique store dedicated for hardware.

Masters Home Improvements will provide special discounts on a number of products marketed by them to CH17’s Privilege card holders including Ransalu Privilege Card holders on a year round basis.