AB Mauri Lanka reaffirms customer partnerships with ‘Wasana Warusa’

Winners of the scooters, H.M. Chandrathilaka (centre) and R.A. Ranasinghe (right) accept the keys from AB Mauri Lanka Director/General Manager Surajdeen Seiyad 

With a heritage of almost 150 years and a strong presence in 34 countries and sales in over 90, AB Mauri has the distinction of being not only the market leader in the bakery industry but also one that builds and sustains strong partnerships with their customers.

In a gesture that reaffirms the significance of such partnerships, AB Mauri Lanka recently held ‘Wasana Warusa’ which offered a bonanza of valuable gifts such as scooters and mobile phones for over 40 customers who took part in the competition. In addition, 2,500 consolation gifts were also given away.

The distribution of prizes took place at a ceremony held at the Galle Face Hotel, attended by the management of AB Mauri, key customers and other distinguished invitees.

The Wasana Warusa participants were delighted to have won scooters and mobile phones as gifts. The winners of the scooters, H.M. Chandrathilaka of Bravo City Hotel and R.A. Ranasinghe, owner of Ranasinghe Bakery were very happy with their gifts. Having been in the bakery industry for a considerable period of time, H.M. Chandrathilaka says that he has benefitted greatly from the training and know-how provided by the company, for over 10 years. “AB Mauri Lanka has been more than a supplier of bakery ingredients to us. We have learnt a lot from their training which in turn has helped us become more professional bakers,” he added.

Among the eight lucky winners of mobile phones, were many content bakery experts. Commenting on the mobile phone he won in Wasana Warusa, P. Premaratne of Wish Bakery says that the competition has added considerable value to their relationship, one forged for over 25 years as a customer. “It is only the gifts we have won but also the way in which the company maintains a rapport with us on a consistent basis,” he reiterates.

AB Mauri has achieved worldwide excellence in the field of bakery ingredients and bakery training processes, affirming their position as a global leader in the baking industry. The company believes in adapting global expertise to suit local conditions and is constantly renewing the level of expertise required by a fast changing industry.

“We have formed lasting partnerships with the bakery industry in Sri Lanka at almost all levels,” says AB Mauri Lanka Director/General Manager Surajdeen Seiyad. “Whether it is a small craft baker or a big time industrial bakery, our relationships with them have contributed to optimising their product offering in many ways.”

AB Mauri Lanka’s fully equipped training centres located at their head office in Mount Lavinia provide exceptional bakery know-how and support the bakery industry with up-to-date bakery expertise.

The bakery industry touches the lives of almost everyone as an end consumer, Surajdeen says. “It is all about enhancing the quality of pastries, bread, cakes and other bakery products – it is also about empowering the bakers make better products. That’s a product proposition that enriches the lives of our customers and the end consumers in the market,” he adds in conclusion.