Double win for CEAT executives at 2016 NASCO Awards

Prabath Amarathunga (left) and Dhammika Bannaka with the Silver and Gold awards they won at the 2016 NASCO Awards

Two executives of CEAT Kelani Holdings won Gold and Silver at the 2016 National Sales Congress (NASCO) Awards of the Sri Lanka Institute of Marketing (SLIM) in two important categories.

CEAT Kelani Senior Sales Executive Dhammika Bannaka received the Gold Award in the Sales Executives and Sales Supervisor Category in the Automotive Sector, while Area Sales Manager Prabath Amarathunga won the Silver in the Territorial Managers Category in the same sector, the company said.

“At CEAT, we place a great deal of emphasis on professional development, because our people play a critical role in our growth in the market,” CEAT Kelani Managing Director Vijay Gambhire said. “We are therefore proud of this achievement of our team members.”

The premier event that recognises sales excellence and rewards and motivates sales professionals to achieve greater heights, NASCO presents Gold, Silver and Bronze medals for the best Front Liners, Sales Executives and Territory Managers in sectors such as FMCG (Food, Beverage, Cosmetics and Household) Financial Products and Services, Insurance, Corporate Selling, Telecommunication, Travel and Leisure, Fashion and Clothing, Consumer Durables, Alcohol and Tobacco, Industrial, Healthcare, IT, Media, and Modern Retail. The Automotive Sector was introduced this year.

CEAT’s Gold winner Dhammika Bannaka has been with the company for 13 years and has been responsible for sales in two key districts, Kurunegala and Badulla. Prabath Amarathunga has been employed at CEAT for 15 years, and as Area Sales Manager has been responsible for six districts, Galle, Kurunegala, Matara, Badulla, Kandy and Gampaha.

CEAT Kelani Holdings services nearly half of Sri Lanka’s overall requirement of pneumatic tyres and exports about a third of its production to countries in South Asia, the Middle East, Africa and the Far East. The company’s manufacturing operations encompass the radial, commercial, motorcycle, three-wheeler and agricultural machinery segments. The CEAT brand accounts for market shares of 30% in the radial segment, 51% in the Truck/Light Truck category, 54% in the 3-Wheeler segment, 17% in the motorcycle segment and 72% in the agricultural tyre category.