Sampath Bank honoured at Asia Marketing Federation Awards 2016

Continuing to reiterate its position as one of the leading private banks in Sri Lanka, Sampath Bank was feted as the National Winner of the Marketing 3.0 Award, a prestigious merit for marketing excellence presented by the Asia Marketing Federation (AMF) – the foremost governing body in Asia for marketing. The award ceremony was held on 23rd of September at KCCI, Seoul, South Korea. Marketing 3.0 Award and the Marketing Company of the Year Award are the main two awards presented by the AMF.

Nation-minded and upholding customer-centricity as a core value within its operating system, Sampath Bank was nominated for the Marketing 3.0 Award by the Sri Lankan Institute of Marketing (SLIM) – the national body for marketing in Sri Lanka. The bank stood out amongst an array of competitors subsequent to this nomination and a rigorous evaluation process conducted by SLIM and AMF.

The Marketing 3.0 Award recognised the progressive bank for its outstanding and trailblazing efforts in upholding a unique culture that envelopes the company’s vision, mission and core values. The award applauds Sampath Bank for its marketing strategy which not only reflects the consideration of consumer needs, but also addresses consumer demands for collaborative, cultural and spiritual marketing approaches. Sampath Bank was commended for its efficient banking solutions driven with convenience, innovativeness, as well as value additions, which is significantly proven with the Bank’s growth of volume, market share and net income. 

Commenting on this achievement, Sampath Bank PLC Senior Deputy General Manager – Consumer Banking Tharaka Ranwala said: “At Sampath Bank, we are driven towards upholding and maintaining a value system that places customers at the front-end of all banking operations. As a nation-minded and progressive bank, we continue to push boundaries and challenge ourselves in order to offer the most valuable services and benefits to the customers, which in turn uplifts their well-being and the growth of the country and the economy.”

The Asia Marketing Federation is a collaboration platform for all the marketing associations in Asia. Founded in 1991, AMF has evolved with a critical mission to promote the interests of marketing in Asia and strengthening the Asian marketing fraternity. Its member countries include Bangladesh, Sri Lanka, Cambodia, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand. 

Evident in their immense success over the years and large customer-base across the island, Sampath Bank continues to be recognised for its all-round excellence in marketing by prestigious awarding bodies. The Gold Award for CSR Brand of the year 2015 by SLIM and the award for Excellence in Brand and Marketing 2016 are some of the recent and among the many accolades that have reinforced the Bank’s position as a leading private bank in Sri Lanka.