Cinnamon brings Jim Beanz and Apache Indian to inspire local music industry

From left: Western Music Association of Sri Lanka President Damian Wickramathilake, Western Music Association of Sri Lanka Treasurer Chris Dhason, Apache Indian, Jim Beanz and Cinnamon Hotels and Resorts Head of Brand Marketing Dileep Mudadeniya 

Apache Indian, the popular English Asian ragga star known for cross-cultural musical fusion will perform at the Dulux Ambiance Miss Intercontinental 2016 conceptualised by Cinnamon Hotels & Resorts and powered by EGB and Litro Gas Lanka, while Grammy nominated producer Jim Beanz will feature as a member of an esteemed panel that will mark the pageant’s 45th anniversary and will be held on 16 October at Stein Studios, Ratmalana.

Apache Indian will also perform at the post pageant after-party, which will feature beauty contestants and officials from over 70 countries converging at the event. He will also film two music videos for his latest album in Sri Lanka. The music videos will also feature Cinnamon’s resort hotel on the Southern Coast – Hikka Tranz by Cinnamon which is one of the locations selected for the shoot. The tracks will feature popular music artist Destiny and will be produced by Jim Beanz.

Jim Beanz and Apache Indian will be conducting a music workshop and Q&A session which will allow the Sri Lankan music industry to interact with these stars. The workshop is an invitee-only event which is to be held on 15 October from 2 p.m. onwards and will be attended by the crème de la crème of the music industry. The workshop initiated by Cinnamon Hotels & Resorts is another initiative taken to inspire and educate Sri Lanka’s music industry. This event is conducted in association with the Western Music Association Sri Lanka, Yes FM and Home Grown. 

“It is absolutely amazing to have Grammy nominee, Jim Beanz and Apache Indian famous for his global hit ‘Boom-Shak-A-Lak’ here in Sri Lanka. Cinnamon have been front runners in bringing unique events to Sri Lanka in various different fields of interest such as culinary arts, tourism, sustainability, photography and fashion. This is another similar initiative, this time with a special focus on music. The events lined up will not only add glamour to the 45th anniversary of the Miss Intercontinental pageant, but complement the music industry in the country, as well as create an opportunity to showcase Sri Lanka through these music videos that will result due to the efforts of Cinnamon Hotels & Resorts,” said Dileep Mudadeniya, Vice President John Keells Group and Head of Brand Marketing – Cinnamon Hotels & Resorts.

Pix by Ruwan Walpola