SLCB actively woos Chinese MICE clients

With China becoming a prominent tourism generating market including corporate meetings and incentives, Sri Lanka Convention Bureau (SLCB) in its efforts to promote MICE from China made an effective presence with SriLankan Airlines and the MICE Industry at IBTM China – 11th edition which was held at the China National Convention Centre in Beijing recently.

The annual exhibition which specialises in MICE (Meetings, Incentive Travel, Conferences and Exhibitions) was attended this year by 400 exhibitors representing 35 countries, enabling them to meet over 2,000 buyers including the Incentive Houses in China. 

The Sri Lanka Convention Bureau was able to convey the message to all Chinese buyers that Sri Lanka has now emerged as one of the best incentive destinations and corporate venues for business meetings from China.