SLIM Brand Excellence holds a series of workshops for campaign participants

Three workshops under the topic ‘How to craft a winning entry for Brand Excellence’ were organised by SLIM as part of this year’s SLIM Brand Excellence campaign

Graham Marshall, General Manager – Automotive Coatings, AkzoNobel Paints Lanka and Nasser Majeed, CEO of Softlogic Retail Ltd., who is also the head of this year’s judging panel, conducted the specific workshops for the corporate sector, while Gamika De Silva Chief Manager Marketing – Seylan Bank conducted the workshop for the SME sector. 

The content of the workshops featured the correct structure of an application, the best of practices in preparing the application, Do’s and Don’ts, etc.  “The purpose of these workshops is to encourage and inspire the campaign’s intended participants. We at SLIM feel that it is our duty to ensure that the participants of SLIM Brand Excellence have a clear idea of what is expected of them and the applications they send in,” stated Pradeep Edward, the Vice President of SLIM.

The SLIM Brand Excellence campaign began on 15 June and is scheduled to end in November with a grand award ceremony at the BMICH.

As the national body of marketing, SLIM serves to produce initiatives in order to encourage strategic and result-oriented thinking in the fields of brand development, sales, advertising and research.

Year after year SLIM Brand Excellence has continued to grow in scale and quality. Being the only awards campaign in the country, which recognises those brands and brand custodians that are excelling in the arena of marketing.

The workshops were based on the tag line ‘Excellence is an Obsession,’ which served as a source of education for the participants.