How to build and sustain a corporate and personal brand

Brands, just like people, have a voice – the tone, manner and personality of communication that distinguishes one personality from another. How do the world’s top brands make their target audience fall in love with them? Stories. Touching love stories (think Tiffany & Co).Inspiring stories of perseverance (Nike). Adorable stories of babies dancing and roller-skating (recognise this one?) This is what separates top brands from the mediocre forgettable ones.

The world is in information overload.  Success in business today is determined by your ability to ‘get noticed’ and to properly communicate the value of your products, services and abilities.  The world today reacts first to what is seen, and then it asks questions. Your ‘brand’ can make or break your business in less than 24 hours, just as the wrong personal brand message can take years to correct.  

Why brands fail is a question asked by top management as well as the overall organisation when a brand fails. During the process, no one notices the failure of the brand. It is only after the company has given up that they realise where the brand had failed. Attend Your Coach Sri Lanka’s Brand Strategy seminar to ensure your personal or corporate brand is pursuing the right audience, and saying the right things in the right way so that you have the highest likelihood of reaching your marketing objectives.

The seminar will cover wide topics from what makes a winning brand, How to niche your brand presence, Increase your personal and professional visibility, Converting passion to profit, Use your Personal Brand to network and communicate successfully using social media, Utilise your Personal Brand in the work place in order to become a key person of influence, Create an impactful first impression and build successful relationships and  Improve your quality of life and the lives of those around you. 

The presenters for the program is  Farill Farook, an acclaimed entrepreneur, motivational speaker and Brand strategist, will be teaching on the key essentials to developing a Personal and Professional Brand . Being an optimist, Farill believes every person has greatness within them and helps individuals seek this and see the bigger picture and leverages his own passion to help people reach their highest potential. His signature workshop ‘Discover the winner in you’ is highly regarded and is based on his own formulas and success story that could be applied to any person to achieve success.       

Nishan Perera is a maritime professional and a member of the Chartered Institute of Ship Brokers (UK) and Chartered Institute of Logistics and Transport (UK). His career in the shipping industry has spanned for more than 18 long years. Nishan has also engaged himself in the Maritime Education in the capacity of a visiting lecturer and career coach and will be speaking on building a successful career and unleashing ones potential. 

The interactive session will be held on Friday, 29 July from 3 p.m. to 5:30 p.m. at the Royal College Skills Centre, Colombo 07. Investment is Rs. 2,000. To reserve your spot call 0727 637723 or 0712 426378 or mail [email protected]. To ensure personal interaction, the session is limited to 30 participants. The seminar is organised by Your Coach Sri Lanka.