‘Paththini’ movie bonanza for apparel sector employees

Sumathi Films, the producers of the popular film ‘Paththini’, entered into an agreement with the Joint Apparel Association Forum (JAAF) and Channel17 last week to provide discounted tickets to those holding a Ransalu Privilege Membership Card at all theatres screening the film.

Playing to packed houses for over 60 days, Paththini has attracted many female patrons from all walks of life and due to this popularity its producers have decided to give a chance to those who wish to enjoy the film to do so through this offer.

This special arrangement for apparel staff was put in place following a request made by Channel 17 CEO Jumar Preena to Sumathi Film’s Managing Director Jagath Sumathipala. “I am indeed grateful to Mr. Jagath Sumathipala for this great gesture towards the apparel sector employees,” he said.

EAP Films and Theaters, which is the main distributor of this film, will open its counters to Ransalu cardholders in more than 60 0f their cinema halls throughout the country.

For the first time in the history of the local cinema industry, EAP Theatres will adopt a smart card authentication system at all of their theatres to implement this discounted ticket scheme. This authentication web-based IT platform was developed by IScientia Ltd. on behalf of Channel 17.

EAP Films and Theatres CEO Kasun Jayawardana said that their network was pleased to partner with Sumathi Films to extend this facility to employees of one of the most important sectors of the country. “They deserve this and much more,” Jayawardana said.

JAAF Secretary General Tuli Cooray urged the media to be more considerate when highlighting news pertaining to the workers of this industry. “We want to portray our associate employees as the backbone of this industry. If not for their contribution, this industry would not have achieved what it has today.” 

Cooray praised both Sumathi Films and EAP Films and Theatres for their individual contribution to the welfare and wellbeing of the industry workers, he added. It is quite apt that a film like ‘Paththini’ Is being promoted to this industry which has a 90% female workforce.

Later a Memorandum of Understanding was signed and papers exchanged between JAAF/CH17 and Sumathi Films.