Thailand targets women travellers in India; appoints Anusha Dandekar as Ambassador

The Tourism Authority of Thailand has launched a campaign in India to target women travellers and has appointed Anusha Dandekar as its brand ambassador.

The hip, Aussie-born Mumbaikar, who many still remember as MTV’s VJ Anusha, was chosen as she is symbolic of the exact type of tourist TAT wants to target.

“I have been to Thailand over 50 times during my career at MTV Asia – we shot there all the time and I’ve tried all the food. It’s one of my favourite places and despite having visited so many times, it never gets old for me,” said Anusha.

According to a study conducted by Thomas Cook earlier this year, 70% of women today prefer to travel with friends versus family.

Another study, this time by Amadeus, indicated that between 2011 through 2020, the women traveller’s segment will have grown by an astounding 891%!

Soraya Homchuen, Director, Tourism Authority of Thailand – Mumbai office, said, “Once a negligible proportion of Thailand’s market mix and only visiting on family holidays, today women travellers represent 30% of our arrivals from India. We would like to scale this up to 60-65% by 2022.”