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Yasser Aboulamayem, Chief Commercial Officer of Etisalat Lanka handling over a set of spectacles to and Malaka Talwatte , Treasurer and Board of director at SOMS (left).According to the project “Vision 2020” this year they are going to provide spectacles and contact lenses to the needy school students those who are suffering from low visionary problems.
Malaka Talwatte , Treasurer and Board of director at SOMS and Yasser Aboulamayem, Chief Commercial Officer of Etisalat Lanka exchanging the files of Memorandum of Understanding during a press conference at Hotel Gala dari on Wednesday 09th Of June 2016 in Colombo.
Sri Lanka has a population of 20 million out of which approximately 400,000 suffer from low vision. Of these, around 200,000 people are believed to be blind. Refractive errors, glaucoma, diabetic retinopathy and blindness in children are the other causes of vision impairment. Majority of them are blind due to cataract. Although most cases of cataract are related to the ageing process, occasionally children can be born with the condition, or a cataract may develop after eye injuries, inflammation, and some other eye diseases.
Etisalat Lanka will support the launching of the ‘Denethakata Senehasin’ project at Attanagalla and Gampaha Education Divisions to provide spectacles and essential eye care services for deserving individuals. This endeavour will become the next step towards strengthening and sustaining their Corporate Social Responsibility initiatives. The brand is broadening on their previous CSR initiative which was to distribute free spectacles, which took place annually during local religious festivals. The project will be carried out with Etisalat’s continued partnership with So Others May See Inc. (SOMS) a non-government organisation, whose main focus is sight.
The project will be launched from the Attanagalla and Gampaha Education divisions and 78,612 school children from 98 schools along with their families will be assisted. Approximately 1,525 students will benefit from receiving custom made spectacles , while 1400 students will be referred to regional ye hospitals.
School teachers from the Gampaha Education Zone have been trained to identify children with defective vision. Vision screening was done for school children to specifically identify those suffering from Refractive errors.
During the initiation of the project, Etisalat signed an official Memorandum of Understanding (MOU) with SOMS, partnered with ‘Vision 2020’ a program lead by the Ministry of Health followed by a hand over of donations which were donated by Etisalat Lanka.
Speaking on the project, Yasser Aboulamayem, Chief Commercial Officer of Etisalat Lanka stated that Etisalat intends to continue and expand this CSR initiative by eventually focusing to extend the programme to all parts of the country. “There are many people in our community, especially the younger generation who are deprived of clear vision due to difficulties. We are proud to partner with SOMS once again to conduct this programme to eliminate avoidable vision defects and blindness.”
SOMS President Minister Ruwan Wijewardene states that this year they hope to achieve their target of providing free eye care services to over 12,000 individuals, including both adults and children. “We believe that everyone deserves to continue living a productive and meaningful life and we are happy to partner with Etisalat Lanka once again who have supported our cause for many years and is partnering with us again to conduct this project,” he underlined.
During earlier collaborations with SOMS to conduct ‘Spectacle Dansala’ during the past four years Etisalat is proud of the work conducted beginning from 2013 Vesak ‘Vision Program’ which took place in Colombo here approximately 5,000 people were tested, and 3,356 eyeglasses were donated along with 70 cataract patients being referred to the Colombo Eye Hospital. The following year in April 2014 the Vesak ‘Spectacle Dansala’ was held in Galle which had 2,500 people tested; 1,867 eyeglasses were donated and 44 cataract patients were referred to the Karapitiya Teaching Hospital. Finally in 2015 when the Poson ‘Spectacle Dansala’ was conducted in Kurunegala, 4,200 people were tested of which 3602 received eyeglasses and 12 contact patients who were referred to for further intervention.
As a leading corporate in the country, Etisalat is committed to giving back to the community they operate in and will continue to focus on driving more meaningful community development projects over the coming years.
“Etisalat has been in Sri Lanka for over 25 years and we felt an initiative to conduct a sustainable CSR campaign of this nature would truly benefit the people of Sri Lanka. This project helped us identify groups in need and assist them. The joy brought by this project has motivated us to continue in future projects similar to this,” Aboulamayem concluded.
-Pix by Gitika Talukdar
