DSI opens 3rd Reebok FitHub Concept Store in Colombo 4

D. Samson & Sons  Ltd Chairman  Nandadasa Rajapaksa, Managing Director Thusitha Rajapaksa, Director Kaushalya Perera  at the showroom opening

DSI recently opened yet another FitHub Concept Store on 5 March at No. 50, 50 1/1 Bauddhaloka Mawatha, Colombo 4 (contact no. 011-2582702). This latest retail concept provides shoppers with a truly immersive experience whereby; they can merge their fitness lifestyle with a shopping experience that is of an international standard. 

D. Samson & Sons Ltd. Chairman Nandadasa Rajapaksa was present at the grand opening, along with D. Samson & Sons Ltd. Managing Director Thusitha Rajapaksa, D. Samson & Sons Ltd. Director Kaushalya Perera and other members of the senior management. 

D. Samson & Sons Ltd. is the main distribution and marketing arm of the DSI Samson Group. Speaking at the opening ceremony, Kaushalya Perera stated, “We are delighted with the fact that we were able to open yet another Reebok FitHub Concept Store in Sri Lanka. We at D. Samson & Sons Ltd. are firm believers in Reebok’s mission to inspire people to lead more fit and active life styles and we consider this store yet another step in the road to helping more and more Sri Lankans be fit for life.” Just as in the other Concept Stores at Maitland Crescent and Crescat, the store in Colombo 4 is designed to inspire people to move, to train, to get fit and have fun doing it. The FitHub Concept Stores are set up like a gym, to give the customer the inspiration they need to get active and fit.  Customers are literally immersed in fitness as soon as they enter the store with products clustered together around the store according to his/her workout (training, running, yoga, crossfit and classics), so it’s easy for the customer to find exactly what they require. The store is staffed by passionate Reebok ambassadors who will help fitness enthusiasts in Sri Lanka find the gear they need for their workout.