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Mitra Innovation implements Virtual DriveThru technology for Eagle Boys, Australia


Comments / 3346 Views / Thursday, 24 March 2016 00:00


Eagle Boys is one of Australia’s largest pizza makers. They started with one store in Albury, New South Wales in 1987, and now have stores across Victoria, South Australia, Western Australia, Queensland, the ACT and Northern Territory.

With a passion for delivering great taste and customer service Eagle Boys always want to stay ahead in the pizza industry, and their new Virtual DriveThru technology – implemented by their partner Mitra Innovation – exemplifies this vision.

Virtual DriveThru allows customers to have their pizzas delivered to their car when they arrive at an Eagle Boys store to collect their orders.

The technology works by allowing customers to let their store know they have arrived by simply pressing a button on their handheld device (phone, tablet etc). Once the button is pressed, an Eagle Boys team member knows to take the pizza out to the car park and customer.

Virtual DriveThru is the first of its kind for the pizza industry and Mitra (set up by Sri Lankans Ashok Suppiah and Dammika Ganegama) has been proud to play a part, having been Eagle Boys research and development partner for the last 18 months.

To implement the technology Mitra also worked with Australian technology company Delivery Command. Mitra CEO Ashok Suppiah said: “Eagle Boys and Mitra Innovation constantly strive to achieve greater customer satisfaction. This passion and drive led to the creation of the Virtual DriveThru, in order to enhance the customer’s pickup experience.”

Once Mitra understood Eagle Boys requirement to improve the ‘door-to-car-door’ option they expedited the process by enhancing existing customer workflows, leveraging an incorporated progressive technology, and helping to launch the feature to market.

“Innovation is the corner-stone of life improvements, with technology revolutions demonstrating major value to end-users by eliminating complex processes. Virtual DriveThru is a great example of this,” states Suppiah.

The first trial of Eagle Boys’ Virtual DriveThru has just happened in specific towns in Australia and Mitra and Eagle Boys have been excited about the response.

Eagle Boys CEO Nick Vincent said, “It is an exciting innovation for Eagle Boys to be providing customers with added convenience. By introducing this technology, we are not only making the pizza ordering experience even more convenient for our customers, we are effectively eliminating the need for mums and dads to unload their kids when they arrive at their local Eagle Boys store, or for that matter, customers ever getting wet again on rainy nights just to enjoy our delicious pizzas.”

Eagle Boys and Mitra hope to roll out Virtual DriveThru across the Eagle Boys network nationwide.


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