Home / Business/ CMA to conduct two-day hands-on workshop on business analytics and big data

CMA to conduct two-day hands-on workshop on business analytics and big data


Comments / {{hitsCtrl.values.hits}} Views / Wednesday, 13 January 2016 00:00


The Institute of Certified Management Accountants (CMA) of Sri Lanka and Certified Professional Managers (CPM) in association with IFIM Business School, Bangalore, India with support from Association of Management Development Institutions of South Asia (AMDISA) has organised a two-day hands-on workshop on ‘Business Analytics and Big Data’.sduhjmmmmmmmmmmmm

The workshop will be held from Wednesday, 20 January to Thursday 21 January at Distance Learning Centre, 28/10, Malalasekara Mawatha, Colombo 7.

Businesses have realised that analytics is an important driver for profitability, return on investment and operational efficiency of all organisations, now and in future. Of late, e-commerce, web analytics, M-commerce and social media analytics have also gained huge momentum. To capture competitive advantage, in addition to traditional analytics knowledge, organisations are looking for professionals with big data analytics skill sets. 

With this in mind, this workshop has been designed for business analytics practitioners and academia from finance, accounting, operations, retail, marketing, HR, IT, and others who are interested in understanding how analytics tools – with emphasis on big data analytics tools – improve decision-making process. 

The workshop will primarily focus on hands-on training with data-driven techniques- both exploratory and predictive analytics tools – for mining business data. Following topics will be discussed:

  • Evolution of Business Analytics form Analytics 1.0 to Analytics 3.0 (Big data analytics techniques)
  • Hypothesis-driven culture based on Statistical tools vs. Data-driven techniques
  • Market Segmentation and Clustering
  • Predictive analytics 
  • Decision Trees
  • Forecasting Models :Time series Models
  • Hands-on Practice on Rattle(R based UI) and SPSS 

Participants will be walked through some analytics applications for business problems in marketing and CRM, retail, banking and finance, telecom, HR etc. In addition, they will be exposed to big data world –in particular to web analytics and E-commerce analytics (Computers will be provided to each participant).

The Analytics experts from IFIM Business School Bangalore, India will conduct the workshop with Hands-on Sessions. 

Those interested to register should contact the CMA secretariat Ms. Shanthi on 071-4705536 or e-mail: registrations@cma-srilanka.org.


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Elpitiya test market: Implications for brands Gota and Sajith

Wednesday, 23 October 2019

In the traditional world of marketing, we tend to test market a product before going national with it. There are three test marketing areas that are normally selected by FMCG companies - Gampaha, Kandy and Negombo. The logic behind this is that the c


An efficient energy sector for economic growth

Tuesday, 22 October 2019

When I saw the advertisement about an Energy Forum organised by PUCSL for a Policy Dialogue on the importance of an efficient energy sector for economic and investment growth, I was very happy as I have been interested in this relationship for more t


Will the rule of law, ethics, and morality be above family rule and crony rule?

Tuesday, 22 October 2019

The two main contenders for the Presidency of Sri Lanka are Gotabaya Rajapaksa and Sajith Premadasa. That is stating the obvious. No doubt, some others may have a limited impact on the outcome. Minority votes may benefit Premadasa, while the Sinhala


Addressing past harm

Tuesday, 22 October 2019

The approach towards an inclusive and equal society, where all human beings are to be treated equally before the eye of law and every human being should have the right to remedy for the harm done to them, seems nothing but a façade when our memories


Columnists More