Home / Front Page/ Phoenix Ogilvy gets deal to brew global campaign to promote Ceylon Tea

Phoenix Ogilvy gets deal to brew global campaign to promote Ceylon Tea


Comments / {{hitsCtrl.values.hits}} Views / Tuesday, 10 November 2015 00:54

Facebook

An agreement was signed by the Ministry of Plantation Industries and Phoenix Ogilvy to launch a global communications campaign to promote Ceylon Tea as the most exotic tea in the world and thereby command a better premium price.

 The Global Campaign was proposed to focus within seven identified regions, namely Rusia/CIS Region, Middle-East/ Gulf Region, African Region, Far East Oceania Region, European Region, American Region and South Asian Region.

In the first phase, the Global Campaign will focus on 12 markets during 2015/2016, and the rest will be considered during the second phase.

BUP_DFT_DFT-1-3

Ministry of Plantation Industries Secretary Upali Marasinghe (right) and Phoenix Ogilvy Chairman/Managing Director Irvin Weerackody exchanging the agreements in the presence of Minister of Plantation Industries Navin Dissanayake

 



USA, Russia, UAE, Japan, UK, Iran, Turkey, Saudi Arabia, Germany, China, Australia, and India will come under the first phase.

Tea, once the No. 1 foreign exchange earner, is now lagging behind remittances from Sri Lankans working abroad and the apparel industry. The industry has been beleaguered by high costs of production, low productivity and incoherent and inconsistent policies. While the new administration will address these issues the launch of a campaign of this nature is considered most desirable by the tea industry.

The agreement was signed on behalf of the Ministry by the Secretary Upali Marasinghe and on behalf of Phoenix Ogilvy by its Chairman Irvin Weerackody recently at the Tea Board in the presence of the Minister of Plantations Navin Dissanayake. Sri Lanka Tea Board Chairman Rohan Pethiyagoda was also present at the occasion.


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Our Cricket Board simply cannot deliver – why not they all quit honourably?

Tuesday, 18 June 2019

“It is necessary, therefore, for the Government to pay serious attention to the doings of Sri Lanka Cricket [board] and take immediate action to lift their game for the progress of our glorious game.” Question for Sri Lanka Cricket (board) Sri La


Yesterday Tamils, today Muslims and tomorrow who?

Tuesday, 18 June 2019

From the time of S.W.R.D. Bandaranaike’s election victory in 1956, one and only one issue had dominated political party campaigns in this country; and that was communalism. The Tamil community was the main focus of these campaigns for over 50 years


Those who go by social proof are easy prey to crafty schemers

Monday, 17 June 2019

Going after social proof Swiss writer and novelist, Rolf Dobelli, in one of the essays in his 2013 book ‘The Art of Thinking Clearly’, has given a fine warning to his readers. He has warned against going by ‘social proof’ or ‘majority view


Poson ponderings on positional power: ‘Authority vested’ vs. ‘authority wasted’

Monday, 17 June 2019

We witnessed a serene Poson Poya, in a far more improved security setting in Sri Lanka. Whilst the Sri Lankan life slowly returning to normal, political fronts do not appear to show the same. Has the political power become the people ‘pava’ (sin)


Columnists More