Kumar Sangakkara bats for cyber security

Standing from left: ESET Asia Channel Manager Mohamed Amir, DCS International Chairman Nabhan Akeel, ESET Brand Ambassador Kumar Sangakkara, ESET Asia Sales and Marketing Director Parvinder Walia and DCS International Director Shihan Annon

By Shannine Daniel

Sri Lanka’s former cricket captain Kumar Sangakkara was appointed as the world’s first Brand Ambassador for ESET, a worldwide leader in IT security.

Speaking at the press conference, the cricketing legend stressed the importance of cyber security within the country. 

“We live in a world where cybercrimes cost the economy about $77 billion per year. From a very local perspective, I think for both corporate and aspiring producers of technology it will soon be very important. In that sense my role with ESET to create awareness about the importance of their software and the importance of cyber security, I find that it is a very timely and relevant,” noted Sangakkara.  

According to the local distributors of ESET, DCS International the company has witnessed a growth rate of 86% within the past three years. “The year 2016 is going to be a significant year for us, both in Sri Lanka and also in the region and we believe that this strong partnership will enable us to create greater levels of awareness of cyber security and its importance, especially with the youth,” said DCS International Ltd. Chairman Nabhan Akeel.

ESET provides country-specific cyber security coverage, providing alerts on threats specific to Sri Lanka, thus ensuring that Sri Lankan businesses and consumers will be protected from online threats.

ESET Asia Sales and Marketing Director Parvinder Walia declared: “The biggest challenge in cyber security is building awareness of threats that exist online, educating customers about online safety and reminding them to stay vigilant. With Kumar Sangakkara on board we are looking forward to building a greater awareness of cyber security issues in Sri Lanka.”  

For over 25 years, ESET has cultivated solutions that deliver immediate, widespread protection against constantly evolving cyber-security threats while always achieving the highest praise in different types of comparative testing.

With over 100 million customers in the world, ESET boasts about security solutions which according to the company are among the most recommended and offers superior, dynamic endpoint security solutions. ESET Endpoint Solutions identify and disable viruses, trojans, worms, adware, spyware, phishing, rootkits and other cyber threats which ensure that their customers focus on running their IT services business, instead of worrying about their security solution. ESET protects the world’s most utilised platforms such as Windows, MAC and Android and caters to international brands such as Mitsubishi, Honda and Canon.

Pix by Shehan Gunasekera