Kiddies & Toys appoints Delmege Healthcare as General Trade Distributor for Farlin

From left: Farlin Senior BDM Ajantha Wickramarathne, KTI MD Nabhan Akeel, Delmege Forsyth & Co Group CEO Nuwan Wimalana, Delmege HC Cluster CEO T. Sayandhan and BDM Personal Care Shanitha Peiris

Delmege Healthcare of Delmege Forsyth & Co, has been appointed by Kiddies & Toys International (KTI) recently to handle the distribution of Farlin throughout Sri Lanka. 

Delmege will handle the distribution of Farlin to the pharmacies, general trade outlets such as groceries, department stores, cosmetic outlets, etc., strengthening the brand’s availability throughout the market. The move will enable consumers to purchase their favourite Farlin products from their local vendors with ease.

Kiddies & Toys International (KTI) has been leading the Sri Lankan baby and child care market with Farlin as their flagship brand. KTI also represents some of the world’s best known toy brands that are firm favourites with children all over the world – Lego, Hot Wheels, Barbie, Mattel and Fisher Price toys.

Delmege Healthcare maintains a strong presence in these sectors and is equipped with a strong distributor network and a large sales force, giving them ample advantage in making their presence felt in the market. 

“Delmege Healthcare is already a large distributor for many well-known and trusted brands and products throughout Sri Lanka and is recognised as a distributor with a dynamic market presence,” said T. Sayandhan, CEO of Delmege Healthcare. “We are happy to join hands in widening the availability of Farlin, enhancing their product offering.”

Farlin has a strong history of over 33 years as one of Sri Lanka’s preferred baby and mother care brands, giving it tremendous leverage in the market, said Nabhan Akeel, MD of KTI. 

Farlin markets a comprehensive range of baby, child and mother care products that have been well known and trusted for outstanding quality. 

Farlin is well known and has been able to incorporate innovative technology with practical aspects in building a high quality range of baby, child and mother care products.