Sri Lanka makes inroads into Indian religious tourism market

Visitor arrivals cross 170,000 at end July with growth of 28%

Sri Lanka Tourism focusing on niche markets into the number one source market for Sri Lanka, India, concluded a strong public-private partnered push on religious tourism at the biggest travel and trade fair in the beautiful city of Hyderabad that attracted record participation, said the conference organiser.  

Sri Lanka Tourism, registering 28% growth in visitor numbers from India as at end July 2015, continued to develop stronger focused marketing to step up the game to attract the $250 dollar tourist, said Sri Lanka Tourism Promotions Bureau Chairman Dr. Rohantha Athukorala.

“We are now planning the finer details for the tie-up between Sri Lanka Tourism and Air India for the first week of September so that with this thrust we can really attract the next generation Indian travellers who are looking at higher expectations from a visit overseas,” he added.