CXO keynote by Ken Segall tomorrow

Ken Segall

The Sri Lanka Association of Software and Service Companies (SLASSCOM) will host Ken Segall, a globally-acclaimed guru in marketing and design, from 23-28 July.

‘Design’ is becoming the new language for business. Regardless of the industry, the digital millennial customers will expect an experience that will require organisations to take design seriously in all aspects of product/service design and marketing.

One of the objectives of SLASSCOM is to bring global thought leaders to accelerate the process of building design thinking and design skills in Sri Lanka.

To support this vision, Segall, former Creative Director of Apple’s creative agency will be in Sri Lanka to share his experiences from world class organisations such as Apple, Dell, IBM, Ogilvy, JC Penney, BMW, Intel and Next. Segall is the author of the 2012 New York Times best seller ‘Insanely Simple: The obsession that drives Apple’s success’.

Segall worked on Apple’s highly successful marketing campaigns for 12 years working closely with Steve Jobs. He revolutionised Apple with his ‘Think Different’ campaign and added to the world’s vocabulary that powerful little ‘i’ which is used for Apple’s products.

Sri Lankan organisations which strive for world class marketing practices through unique consumer experiences such as MAS Holdings, Dialog Axiata, (Event Sponsors) Virtusa, IFS, Brandix i3, Reap Digital (Official Sponsors) HNB (Official Bank), Tickets.lk (Official Ticketing Partner), News First (Exclusive Electronic Media Partner), Jetwing Hotels and The Kingsbury (Official Hospitality Partners), Daily FT (Official Newspaper), Audi (Official Automobile), Qatar Airways (Official Airline) and Readme (Social Media Partner) have supported this venture.

‘The Pro Keynote’ event featuring Segall will be held at the Sri Lanka Exhibition and convention centre on 24 July from 5:30 to 8:30 p.m. The expected gathering is 450-500 professionals in design, advertising, branding, marketing and IT industries and will feature Segall’s insights relevant to optimising creativity in branding and product design using practical examples and inspiring experiences from global leaders in marketing.

Limited tickets available and will only be available prior to the event. Visit tickets.lk or call Shamara on 0773678202 to purchase tickets today.