Friday, 23 January 2015 00:00
Munchee, the flagship brand of Ceylon Biscuits Ltd (CBL) the nation’s premier food and confectionery manufacturer, reaffirmed its leadership as the largest exporter of biscuits in Sri Lanka. Munchee accounted for more than 70% of the country’s export according to Mclloyd Business Intelligence.
The Conglomerate’s global footprint covers seven continents and over 55 markets.
Munchee routinely participates at all the major trade fairs and exhibitions such as Anuga, Sial, Gulfood and many others. Noteworthy amongst them is their recent participation at Foodex in Japan, the largest annual food and beverage tradeshow in Asia, and at the Hotel Asia exhibition in the Maldives.
Commenting on this special milestone, CBL Export Manager J.F. Rubera said, “We have managed to penetrate into the world market with our product. We have a high quality product, not just in biscuits but in chocolates, cakes, soya and cereals including our organic range.”
Responding to the growing exponential growth of exports, Munchee recently built a new factory, dedicated for biscuit exports in the Avisawella Free Trade Zone. This is the first time a biscuit manufacturer in Sri Lanka has set up a factory exclusively for exports. The new factory brings in much-needed foreign revenue contributing to the local economy by generating new job opportunities. Munchee also engages as a private label supplier carrying out production for leading supermarket chains and airlines. The Munchee range is available in international supermarkets such as Tesco and as a private label supplier for supermarket chains in North America, Middle East, Europe, Australia and New Zealand. The Organisation also undertakes private labelling of their food products for several leading airlines in the USA, Europe and the Middle East.
As Sri Lanka’s major force in biscuit exports, Munchee has proven its leadership in both the export and local markets. Whilst continuing its export-driven expansion, CBL persists in bringing new innovations to market and has been the recipient of many prestigious awards. Ceylon Biscuits Limited has excelled at the National Chamber of Exporters (NCE) Annual Award winning the prestigious Gold award for ‘Most Outstanding Exporter of the Year’ four consecutive times.
In addition, CBL has won Presidential Export Awards on three successive occasions, the Presidential Award being the highest accolade an exporter can receive in recognition of exceptional export performance.