Home / IT / Telecom / Tech/ Citihealth empowers sales team by deploying Axienta’s SFA Solution

Citihealth empowers sales team by deploying Axienta’s SFA Solution

Comments / {{hitsCtrl.values.hits}} Views / Friday, 12 December 2014 04:04


Citihealth Imports Limited is one of the fastest growing pharmaceutical companies in Sri Lanka, ranked among the top 10 pharmaceutical companies in the country. Its product portfolio includes a diverse range from leading pharmaceutical manufacturers focusing on extremely lucrative market segments including drugs for Thalassemia, Anti-asthmatic, HIV, Tetanus vaccines and a range of rehabilitation products. Apart from the pharmaceutical business, the company has also ventured into FMCG market and is promoting a range of imported consumer goods under a separate SBU. The product range currently is marketed and distributed islandwide. Success, however, brought with it many new demands. “The company faced a number of challenges with its expansion, we needed more visibility across our operations, particularly sales and distribution processes,” said Citihealth Chairman Lt. Col. Chandra Jayaratne, who also holds office as Chairman of the Sri Lanka Chamber of the Pharmaceutical Industry (SLCPI). He added, “We realised that we needed to automate our business processes and felt that implementing a sales force automation solution would further improve our business and operations and provide better data for our management to lead their teams.” With a clear need in mind, Citihealth sought out an established partner with extensive experience in deploying sales force solutions in the pharmaceutical industry. “We needed something that was robust enough to cater for our entire sales team while being flexible enough to meet our specific, unique requirements,” stated Lt. Col. Jayaratne. We ultimately chose Axienta as our solution provider, due to their experience in having successfully implemented SFA solutions at leading pharmaceutical companies and their insight into this industry.” “Our team finds Axienta’s SFA Solution’s functionality to be powerful, yet very easy to use, states Col. Jayaratne. He added, “Most importantly it’s helping us improve the quality of our customer interactions. Sales Representatives are geared with all the information they need to be effective in their role. This has empowered and helped them to close more deals through precise, efficient execution. It has also allowed the team members to know their own performance levels and management to know details on deviations from set goals to take timely action to ensure delivery of the companies expected growth targets.” He also commented that, “Knowing exactly what’s available in inventory helped us to view the current status of orders and streamline our processes leading to a significant improvement in sales and returns through effective inventory management.” “The changes we experienced by automating our sales and distribution using Axienta’s Solution have been truly remarkable. It undoubtedly has proved to be the key to our success, resulting in an overall enhancement in our processes and growth in our revenues and has helped us adopt strategies to remain competitive in the market,” concluded Col. Jayaratne.

Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Tawheed is not a misdeed but dirtied by the extreme

Saturday, 25 May 2019

A singular and specific victim of the whole macabre incident of the 21 April Easter Sunday bombings by terrorists in Sri Lanka from a standpoint of Muslims was the maligning, tarnishing and distorting of a term indispensable, necessitous and fundamen

17 things ‘Avengers: Endgame’ teaches us about the state of our superheroes

Friday, 24 May 2019

Art imitates life. Even movies do. Maybe especially so. In these lean times, there’s nothing like a little laughter to stop the press, stem the blood pressure, ease that stress in life. So here goes. Trust you’ll take these tongue-in-cheek. Or pe

Sri Lanka needs urgent surgery!

Friday, 24 May 2019

Sri Lanka was on the slippery slope of a serious crisis, heading for a great disaster of the State, even before the outbreak of Easter Sunday attacks. Now, in the aftermath of the ruthless Easter Sunday attacks, the country’s crisis has become exac

Mangala, Monks, Mangala Sutta and Marx

Friday, 24 May 2019

In the Buddhist belief system, ‘Mangala’ means a ‘blessing’. In the abstract ‘Mangala’ denotes an ‘auspicious sign’. In the ‘Mangala Sutta’, the Buddha has enumerated 38 of the highest blessings that we must or should be guided b

Columnists More