Home / IT / Telecom / Tech/ Citihealth empowers sales team by deploying Axienta’s SFA Solution

Citihealth empowers sales team by deploying Axienta’s SFA Solution

Comments / {{hitsCtrl.values.hits}} Views / Friday, 12 December 2014 04:04

Citihealth Imports Limited is one of the fastest growing pharmaceutical companies in Sri Lanka, ranked among the top 10 pharmaceutical companies in the country. Its product portfolio includes a diverse range from leading pharmaceutical manufacturers focusing on extremely lucrative market segments including drugs for Thalassemia, Anti-asthmatic, HIV, Tetanus vaccines and a range of rehabilitation products. Apart from the pharmaceutical business, the company has also ventured into FMCG market and is promoting a range of imported consumer goods under a separate SBU. The product range currently is marketed and distributed islandwide. Success, however, brought with it many new demands. “The company faced a number of challenges with its expansion, we needed more visibility across our operations, particularly sales and distribution processes,” said Citihealth Chairman Lt. Col. Chandra Jayaratne, who also holds office as Chairman of the Sri Lanka Chamber of the Pharmaceutical Industry (SLCPI). He added, “We realised that we needed to automate our business processes and felt that implementing a sales force automation solution would further improve our business and operations and provide better data for our management to lead their teams.” With a clear need in mind, Citihealth sought out an established partner with extensive experience in deploying sales force solutions in the pharmaceutical industry. “We needed something that was robust enough to cater for our entire sales team while being flexible enough to meet our specific, unique requirements,” stated Lt. Col. Jayaratne. We ultimately chose Axienta as our solution provider, due to their experience in having successfully implemented SFA solutions at leading pharmaceutical companies and their insight into this industry.” “Our team finds Axienta’s SFA Solution’s functionality to be powerful, yet very easy to use, states Col. Jayaratne. He added, “Most importantly it’s helping us improve the quality of our customer interactions. Sales Representatives are geared with all the information they need to be effective in their role. This has empowered and helped them to close more deals through precise, efficient execution. It has also allowed the team members to know their own performance levels and management to know details on deviations from set goals to take timely action to ensure delivery of the companies expected growth targets.” He also commented that, “Knowing exactly what’s available in inventory helped us to view the current status of orders and streamline our processes leading to a significant improvement in sales and returns through effective inventory management.” “The changes we experienced by automating our sales and distribution using Axienta’s Solution have been truly remarkable. It undoubtedly has proved to be the key to our success, resulting in an overall enhancement in our processes and growth in our revenues and has helped us adopt strategies to remain competitive in the market,” concluded Col. Jayaratne.

Share This Article


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Finishing the job of ending poverty in South Asia

Thursday, 18 October 2018

“I have a four-year-old son back in my village. I want to make a better life for him,” says Sharmin Akhtar, a 19-year-old employee in one of Dhaka’s many flourishing garment factories. Like thousands of other poor women, Sharmin came down to B

Depreciating rupee: Avoiding a money-go-round

Wednesday, 17 October 2018

Sri Lanka’s excessive reliance on foreign capital to finance investment under favourable external financial conditions is now leading to disruptions, as those conditions change in a decisive interest rate tightening phase in the United States. As U

Responsible water stewardship in Sri Lanka

Wednesday, 17 October 2018

Unlike many of our regional neighbours, Sri Lanka is blessed with an abundant water table. However, many companies do not feel the full value of this precious resource due to the limited regulation and monitoring of fresh water extraction for busines

Economy in disarray, banks flourishing; can this be true?

Wednesday, 17 October 2018

It is earlier reported that the growth in bank credit accelerated in August despite the tight credit and money conditions and rising non-performing loans in the banking sector. It is further reported that the year-on-year (YoY) growth in credit accel

Columnists More