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Atlas implements state-of-the-art system to optimise sales operations


Comments / {{hitsCtrl.values.hits}} Views / Thursday, 18 September 2014 00:00


Atlas (Ceylon Pencil Company) is the market leader for office and school products in Sri Lanka and manufactures, imports and distributes a wide variety of school and office products including licensee products for the Walt Disney Company, Warner Brothers, Looney Tunes, Cartoon Networks and Ben 10. With their mission to be the number one creative brand in learning products, Atlas strives towards innovation and the use of cutting edge technology in all their operations.   In a bid to further enhance and strengthen their sales effectiveness and operations, Atlas recently implemented a customised Sales Force Automation (SFA) solution from Axienta, a   software company that specialises in the rapid development and deployment of mobile enterprise solutions. Atlas Managing Director Nirmal Madanayake stated, “Innovation and efficiency are critical ingredients for sustaining company growth. We constantly look into improving our processes and add value.” He further outlined, “In this case, we were looking for a solution to effectively track all the components of our sales operations. This included enabling our sales team to have real time information to identify any gaps in the market. In addition, we wanted a comprehensive view of our activities with each distributor. We also needed a dynamic system that accurately helped manage and maintain our stock inventory.” Madanayake went on to say, “We looked at the many Sales Force Solutions in the market, to find a sustainable one that could be customised to suit all our specific requirements. We found the best solution with Axienta, who had the correct platform, team expertise, the flexibility and compatibility that we needed. It really was a case of finding the right fit and the right organisation with the right solution.” Madanayake affirmed, “With this solution being activated, we now have the power to define our actual sales from each distributor. We can identify sales trends and have in depth information on real market facts and scenarios. The solution also provided us with sales management functions such as, lead generation and qualification, competitor analysis, real-time sales forecasting and other useful metrics. This has helped us track all business opportunities and close more deals in less time. Accurate monitoring and control of our stocks is another benefit we have experienced. In fact, I could say that today we have been able to customise our overall sales processes to leverage our own best practices.” Finance Manager Nishanthi Dias endorsed these comments by saying, “We are a value-based company, committed to building a positive performance-driven work culture that ensures employee efficiency as well as customer delight. We certainly made the right move in deploying this solution, as it has given our sales team a chance to sell smarter and be more effective. “It has also resulted in improving our processes and operations and overall efficiency, creating a good platform for growth. It is also a great analysis tool that has helped us out in demand planning and supply chain management. In addition it has made us more eco-friendly, as there is obviously less paperwork to handle. Hence, I consider this solution to be a great productivity tool for our organisation.” “Atlas put together a separate steering committee, which was specifically trained to be ready in handling the solution. It is all a part of our culture of being proactive in our activities. This was understood and well supported by the Axienta team,” she concluded. Today, with technology impacting sustainability and resiliency of an organisation, Ceylon Pencil Company with its forward thinking approach, plans to take advantage of technology in innovative ways to exploit new opportunities and maintain its position as the market leader in learning products.

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