Ada Derana 24x7 goes live and exclusive on Dialog TV
Saturday, 30 August 2014 05:56
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Sri Lanka entered the realm of around-the-clock global news reporting as popular media network, Derana, launched Ada Derana 24x7, on Sri Lanka’s premier satellite entertainment network Dialog Television.
Ada Derana 24x7 will feature 12 live hourly news bulletins, four main bulletins and a host of current affairs, documentaries and edutainment features. The programming is broadcast live and exclusively via Dialog TV on channel number 13. Ada Derana 24x7 is available free to all Dialog Television customers along with its bouquet of local channels.
Dialog TV’s Head of Business Chirantha De Zoysa, says: “The Dialog Television network is privileged to host Sri Lanka’s first dedicated 24-hour news channel. The partnership with Ada Derana is synonymous to our promise to deliver high-quality information and entertainment to our viewers, and will add significant value to our local viewers to gain round the clock updates of what’s happening here in Sri Lanka and overseas.”
Ada Derana 24x7 is active to all Dialog TV subscribers and no special activation is required. The channel is the latest innovation by one of the country’s most reputed news brands, which connects to viewers via multiple electronic touch points.
Ada Derana Chairman Laksiri Wickramage commenting on his network’s new channel said: “Our deep understanding of the consumer has enabled us to anticipate and deliver ahead of demand. Ada Derana 24x7 is one such innovation, which we believe will fill the gap for a dedicated news and current affairs channel. The channel’s lineup has been designed to incorporate programming that addresses all age groups and segments during the day. As our reach expands steadily, our commitment to responsible and unbiased news reporting remains stronger than ever.”
Ada Derana is characterised by its speed of news delivery and accessibility via multiple trilingual channels such as television, radio, web, instant SMS alerts, IVR, video alerts and social media such as Facebook, Twitter and YouTube. Ada Derana apps are available on all Android, Apple and Blackberry devices.
