Home / Apparel / Fashion / Design/ Informatics Institute of Technology initiates Colombo Fashion Dialogue

Informatics Institute of Technology initiates Colombo Fashion Dialogue

Comments / {{hitsCtrl.values.hits}} Views / Friday, 25 January 2019 00:00


Panel discussion being conducted highlighting the challenges and the advancement of 

fashion and apparel industry 

Informatics Institute of Technology (IIT), the pioneer in British higher education in Sri Lanka and the country’s premier IT and Business campus recently entered the fashion sphere with the introduction of Masters in Fashion Business Management. Expanding their horizons, IIT recently initiated an exclusive event – Colombo Fashion Dialogue, held under the theme of ‘Skills for Success in the Fashion industry of the Future’ at the Lavender Hall, Bandaranayaka Memorial International Conference Hall, Colombo.

IIT Director Prof. Jayantha Wijeyaratne handing over tokens of appreciation to the guest speakers and 

the moderator 

The event was graced by leading figures in the fashion industry including University of Westminster Senior Lecturer Caroline Curtis, Emerald Managing Director A.F.M Ikram and Moose Clothing Company Chief Executive Officer Hasib Omar. The event was enhanced by the panel discussion moderated by Daiwa Impex Director Saroj Lama Hewa.

Curtis discussed the present fashion and apparel spectrum, its future challenges and the skills required by the next generation to advance and improve the field. “Designing and Management are equally important for a brand to excel in the field of fashion. Masters in Fashion Business Management at IIT is a business course, designed to provide the students with technical skills, knowledge on how to manage a clothing chain and how to get your products from the producer until it reaches the customer. The exclusivity lies in the soft skills such as communication, understanding and team work skills that are catered through the course. To excel in the apparel field one must work together, understand the customers and everyone in the clothing chain. The theoretical and practical knowledge gained at the course can be harnessed to better decision-making, problem-solving, understanding the target market by doing research and developments via analysing quantitative and qualitative data.”

Ikram discussed his experience in re-launch and start-up of Emerald Shirts and its present ventures. He presented the growth of the venture from the beginning and discussed business models and scenarios seen in the local industry. As an experienced professional in the industry, he shared his wisdom on how young students who wish to pursue a career in fashion should compare similarities and dissimilarities of different scenarios and models to understand fashion in urban and suburban markets, as well as the different challenges in the local market.

Omar did an elaborative explanation on the poised growth of the apparel industry of Sri Lanka and its growth over the years, as opposed to other consumer products. He further pressed the importance of research and development, covering most of the important spheres of the fashion industry, so as to produce and deliver the best possible products, with enhanced value and features at the most reasonable prices, under a minimum time period and cost. He elaborated how environmentally sustainable and profitable products are a possibility, with sufficient research and development. He shared his high hopes for Sri Lanka to challenge international brands and create a brighter future.

The event was further enlivened with the panel discussion moderated by Saroj Lama Hewa with the three spokespersons from diverse spheres from the same industry presented their diverse views on different current questions and issues of the field.

The fashion or the apparel industry is one of the most fast-paced industries which has been going through many different evolutions across the world. Today the industry has joined hands globally to meet different ends. But as time evolves, more complex millennial challenges are placed before them to solve. Customers are changing as they demand more transparent business models, and they tend to question the sourcing and sustainability of the products. 

But as Ikram discussed in the panel, this changing and fading trends are what keeps the industry moving. To meet these challenges and advance forward with sustainable solutions and better choices to the market, the industry requires to invest more on research and development, adapt according to the millennial trends and acknowledge the change. 

For this, the industry requires skilled professionals. The definition of skilled professionals has drastically changed, and with the introduction of artificial intelligence, it is bound to go a never-before witnessed revolution. As a leading country with poised improvement in the apparel industry, Sri Lanka needs to create a skilled generation to support and advance the Sri Lankan fashion industry to the international arena. On the other hand, to reach this potential we need to strengthen and motivate entrepreneurship, as the new ideas and ventures are crucial to the industry.

IIT’s Masters in Fashion Business Management is one step of this accolade academy to bring Sri Lanka closer to that objective. With the partnership, expertise and knowledge of the University of Westminster, IIT is looking forward to a brighter future for the next generation of Sri Lankan Fashion.

Informatics Institute of Technology (IIT) was established in 1990 as the first private higher education institute that awards reputed British degrees in the field of ICT and Business. IIT is an award-winning campus offering internal postgraduate and undergraduate degrees from the University of Westminster, UK and Robert Gordon University, UK. IIT has played a pivotal role in strengthening the IT and Business sectors in Sri Lanka over the years by producing world-class graduates. These graduates have gone on to become successful entrepreneurs and IT/Business professionals in both local and international corporate and government entities. Since its inception, IIT has produced thousands of graduates who have excelled in hundreds of organisations around the globe.


Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Trendvertising: The new world of communication in a hashtag world

Tuesday, 20 August 2019

Rahul Bose, an Indian actor, caught a lot of attention for a video post that went viral, where he complained about the price of bananas during his stay at a five-star hotel in Mumbai. As he explained in his story – he went to the gym at his hotel w

Company Law intertwined with Income Tax – Understanding the nexus! Part II

Tuesday, 20 August 2019

A comparison and analysing the impact of corresponding provisions of Companies Act No. 7 of 2007 and Inland Revenue Act No. 24 of 2017 reveals invaluable insights corporate management must be aware of in day-to-day management activities as well as st

Will ‘10 February’ be repeated?

Tuesday, 20 August 2019

Whilst Sri Lanka is in election mode, the thought crossing every Sri Lankans mind is, ‘Will the 10 February 2018 elections behaviour be repeated?’ given the head-start that ‘Brand Gota’ has got. Whilst many are speculating who will be the fig

Shanta Devarajan: Economist who cannot get disconnected from his motherland

Monday, 19 August 2019

For me, Shanta Devarajan, formerly the Acting Chief Economist of the World Bank Group succeeding the Nobel Laureate Paul Romer and presently Professor at Georgetown University, USA, was a legend by himself. When I met him in early part of the new mil

Columnists More

Special Report