Singer Fashion Academy hosts free workshops for fashion entrepreneurs

The workshop in progress

Giving an opportunity for future fashion entrepreneurs and designers in the country to obtain the knowledge and techniques required to progress in building their design collections and fashion businesses, The Singer Fashion Academy has commenced a series of free workshops conducted across the key regions of the country. 

The workshops are uniquely tailored to involve both conceptual and trend driven design work through experimentation with creative cutting techniques, traditional pattern cutting, textiles, research, illustration, conceptualisation and visualisation techniques, sketching, colour study and understanding the use of different fabrics. It also covers business operational skills, customer profiling, range development across a variety of market levels and market gap analysis. By utilising these techniques, the participants will have the ability to formulate their collection lines and plan their business operations. 

Singer Business School Head Koshitha Peramunagamage stated that the key purpose of the workshops was for future fashion entrepreneurs to fully understand the scope and opportunities available in the field of fashion design and to create a pathway for them to become independent creative thinkers who can come up with innovative design collections to manage a successful fashion business in an ever evolving and competitive industry. “We recognise that giving substantial personal support to these fashion entrepreneurs to acquire strong technical skills as well as sound business knowledge is key to helping them to successfully enter into the international world of fashion and take their businesses to the next level.”

Peramunagamage further informed that these were the first in a series of planned workshops that were hosted to help fashion designers understand better the business side and techniques of fashion design. “We want to give them every opportunity to harness their talents to create innovative fashion brands backed by proper market knowledge that will allow these young designers to break barriers and find their unique place in fashion, which in turn will also help to uplift the fashion industry in the country.”