SWX-ShirtWorks offers world-class bespoke shirts to CH17 corporate membership

Exchanging of partnership documents between CH17 Loyalty CEO Jumar Preena (left) and Shirt Works Retail Operation Manager Shoheen Hameed at their flagship store at Liberty Plaza

Perfect fit, stylish cut and tailored to measure are the current trends among young corporate executives. SWX is planning to do just that by meeting the demands of fashion-conscious executives through a special innovative program jointly with CH17 Corporate Loyalty program. 

The bespoke tailoring specialist in town SWX has joined CH17 Loyalty partners such as Nuwara Eliya Golf Club (NEGC) to promote and popularise ‘bespoke tailoring’ which is a cut above the rest in terms of fit and style. Personalised tailoring is the need of the hour, CH17 Loyalty CEO Jumar Preena remarked.

CH17 Corporate cardholders will enjoy special rates for tailoring services as an exclusive package offered to the executives. “More and more customers opt to go for custom tailoring rather than off the shelf shirts,” said SWX Head of Business Operations Shoheen Hameed.

It’s the personal choice, some go for ready-made garments, while others prefer to get them stitched to suit their figure, he added.

“Ch17 Loyalty is a multi-tiered, scalable and multi-functional platform designed and developed to cater to the needs of brands as well as its consumers. Our program is a non-intrusive, affordable, convenient and plug and operate program also designed for micro, small and medium enterprise. We believe in one platform with multiple choices.

“Ransalu Privilege is our flagship employee welfare program exclusively for apparel sector staff and employees currently with over 131,000 membership and a retail partner network of more than 200 vendors. Operating since 2013, the program has expanded to cater to IT/BPM Sector professionals, Golf Fraternity, MSME Sector and selected private sector establishments.”