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‘Hugs & Kisses’: For kids by kids

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  • Latest brand of kids’ casual wear in town is all about the attitude


Ever had to deal with temper tantrums with kids who have their own dress sense and style and demand that they wear what they want? Or dealt with the dilemma of what to buy kids for their birthdays and special occasions? Or can relate to being called uncool and old-fashioned parents while shopping for clothes?

The answer to your woes is in Colombo’s latest designer brand for kids. ‘Hugs & Kisses’ is a unique brand of kids’ casual wear that is actually designed by kids themselves. The first collection for girls and boys aged 6-14 was launched recently at Cotton Collection, Colombo 7.

A fun-filled day of activities, games and play for the kids was also a part of the launch event. Kids of all ages enjoyed face painting, art and crafts workshops, story-telling, carnival games, photo-shoots and an all-you-can-eat confectionary table at Cotton Collection. They also had the opportunity to design their own t-shirts. Winners from this competition will have their unique design featured in the next collection.

A 100% locally designed and manufactured brand Hugs & Kisses is the brainchild of Shezan and Nishika supported by Reza and Danushka, who drew much of their inspiration from their nieces, nephews and friend’s children of all ages and sizes. Commenting on the launch the couple noted, “There were many times when we have taken our nieces and nephews out shopping or been with our friends when they have had kids stomping around about the clothes they wear. We ourselves have been stumped at what to get kids as presents at times. With Shezan’s experience in the apparel industry we decided to launch our own brand for kids and took a lot of input from them to design the cuts, colours and fits.”

Each Hugs & Kisses piece is designed with a specific characteristic and attitude inherent in kids. The brand also attempts to give kids confidence in themselves and their strengths and abilities. Denoting positive messages even through their social media, the brand hopes to introduce new designs and collections shortly and also expand to other outlets.

For more information please call 0777 959719 or visit the official Hugs & Kisses handle on Instagram or page on Facebook.

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