Fashion Bug rewards loyal customers

The management of Fashion Bug and the winners at the gift presentation ceremony

One of Sri Lanka’s leading lifestyle apparel retailers, Fashion Bug always strives to epitomise customer-oriented thinking and stays ahead with trends that revolve around, innovate and reward the customer.

Bearing this vision, along with over 25 years of experience and operations leading Sri Lanka’s fashion scene with 15 branches housing the best modern trends in wearables, Fashion Bug has touched more than hundreds of thousands of hearts of its loyal customers.

Therefore, in order to identify and recognise the long-lasting relationship between Fashion Bug and its valuable customers, the company introduced the ‘Fashion Bug Rewards’ customer loyalty program.

Last year, the company launched the ‘3X triple your points and Win a 5 Star Holiday’ program, a raffle draw competition designed to reward Fashion Bug’s loyal customers by giving them the opportunity to stand a chance to win a holiday package to a five-star hotel in Sri Lanka.

Fourteen lucky winners were selected from over 100,000 raffle submissions made at all Fashion Bug outlets, who were each gifted an ‘all-inclusive full-board five-star holiday package for two’ at a grandeur gift presentation ceremony held on 20 February, at Hotel Golden Rose, Boralesgamuwa.

The objective of this program was to thank and pay gratitude to the loyal customers of Fashion Bug, for being a part of its loyalty program.

Meanwhile, commenting at the gift presentation ceremony, Fashion Bug CEO Shabier Subian said: “Fashion Bug is a company that values its customers for trusting in trendy designer apparel offered at its outlets. Therefore, we are extremely happy to reward our loyal customers with this unbeatable opportunity. We are a responsible corporate entity, engaging in major corporate social responsibility initiatives, encouraging good business practices, ensuring employee satisfaction and aptly rewarding our customers through exciting programs such as ‘3X triple your points and Win a 5 Star Holiday’. We will continue to reward our loyal customers with more programs of a similar nature in the future.”

Fashion Bug is a brand that has built a strong reputation for high quality clothing and fashion accessories in Sri Lanka. Today, firmly established as a leader in fashion apparel, Fashion Bug operates with 15 branches located throughout the island. The company sources its supplies from over 2,000 suppliers while providing direct employment to over 800 people in Sri Lanka.