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MTI team in London for ‘Teatailing’ study 

Comments / {{hitsCtrl.values.hits}} Views / Thursday, 28 February 2019 00:00

 The Teatulia UK Team with MTI CEO Hilmy Cader & MTI’s Mumbai-based Darshana Buragohain


  • Focus on organics, veganism, and sustainability

A team of MTI Consultants are in the UK this week for a multi-stakeholder, multi-channel study of organic tea retailing in the country. Given the trending towards organics, sustainability, and veganism, MTI expects these currently niche segments to become mainstream in under a decade. 

“The kind of R&D investments being made in these niche areas, and the heighted level of M&A transactions of large global players buying up start-ups are sure indicators of growth potential.  Countries and businesses that have for decades been selling a largely single ingredient commodity will be challenged by those with strong R&D capabilities. In some cases, these new brands, new products and formulations, could make conventional tea redundant. Even currently, RTDs have very little tea in it!” said MTI Consulting CEO Hilmy Cader. 

MTI Consulting has been retained by Teatulia, the fast-growing niche organic tea brand in the USA & UK, to chart their strategic direction and to provide implementation support. Teatulia recently launched its first Tea Bar near Covent Garden, London as a part of their growth strategy. MTI CEO Hilmy Cader added, “The UK tea market is currently experiencing drastic changes, with increasing demand for herbal and organic teas, and the rapid decline of traditional teas. MTI will assist Teatulia UK and Tea Bar to identify and capture these opportunities, to position them as a premium organic tea brand in UK.”

MTI Consulting is an internationally-networked boutique management consultancy, offering advisory services range from strategic planning, corporate re-structuring, process re-engineering, performance management, international market entry, feasibility studies, due diligence, corporate finance, M&A, HR, executive search/head hunting, marketing strategy, branding to market research.


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