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MTI advises on Tea Soda launch in USA


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Teatulia USA has just launched ‘Tea Soda’, a breakthrough innovation that is bound to challenge the ready-to-drink tea/beverage market in the USA, starting with a test market in Denver. MTI is currently advising Teatulia USA on their business and marketing strategy, while representing shareholder interests in monitoring business performance.

Teatulia recently launched its first Tea Bar near Covent Garden, London as a part of their growth strategy. MTI Consulting is currently advising this business operation as well.

Teatulia is a certified organic tea company based in USA and UK, which source finest organic teas directly from their garden located in Northern Bangladesh. Teatulia has over 25 flavours available in black, green, herbal, oolong and white tea categories and available to the consumers via island wide retail stores and food service outlets. Teatulia has been certified by many certification bodies including USDA organic, rain forest alliance and fair trade.

At a recent strategising session in Denver, Colorado, President of Teatulia and Director of Gemcon Group, Dr. Kazi Anis Ahmed stated, “We have been working with MTI Consulting for the last 15 years and as always, we are very pleased with the outcome of this project. Organic tea is one of the fastest growing food and beverage market segments in the world. In order to capitalise on the increasing opportunities, we have sought MTI’s expertise and advisory.”

MTI CEO Hilmy Cader added, “Teatulia Organic Tea is a main focus area for the shareholders, given its unique value proposition and the appeal to a niche but growing customer base in western world. Through this project, MTI assisted Teatulia’s senior management to identify the key growth markets and opportunities and facilitated to chart their strategic direction based on the key decisions and initiatives Teatulia has to undertake.”

MTI Consulting is an internationally-networked boutique management consultancy, offering advisory services range from Strategic Planning, Corporate Re-structuring, Process Re-engineering, Performance Management, International Market Entry, Feasibility Studies, Due Diligence, Corporate Finance, M&A, HR, Executive Search/Head Hunting, Marketing Strategy, Branding to Market Research. Since its inception in 1997, MTI has worked on over 630 assignments in 43 countries, covering a diverse range of industries, clients and business challenges.


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