Home / Agriculture/ LFVPPEA opens up opportunities for value addition of fruits and vegetables

LFVPPEA opens up opportunities for value addition of fruits and vegetables


Comments / {{hitsCtrl.values.hits}} Views / Thursday, 28 February 2019 00:00


 

 

The findings of a feasibility study for value addition and strategic plan for LFVPPEA is presented to stakeholders at Renuka Hotel in Colombo on 26 February. More than 40 stakeholders from private and public sectors, development partners, buyers, international experts gather together to discuss the findings and create opportunities for working together, address the challenges in an inclusive way.

LFVPPEA Chairman Zuraish Hashim
 
ITC Export Quaility Manegement Advisor Ludovica Ghizzoni
 
ITC International Consultant Venkhat Prahlad
 
ITC National Consultant Dr. Shanthi Wilson Wijeratnam

LFVPPEA has taken a leading role in the development of the F&V sector since 2013 when a project funded by the Standards and Trade Development Facility (STDF) implemented by the International Trade Centre (ITC) with the Ceylon Chamber of Commerce and LFVPPEA improved compliance of the fresh F&V from Sri Lanka with quality and food safety requirements. Following within the framework of another project, funded by the STDF and implemented LFVPPEA with ITC, the study and the strategy were developed and partnerships opportunities opened.

The study found that the market for natural (sugar-free and no preservatives) and organic dehydrated product is growing and identified at least five products with potential led by pineapple and mango.

Sri Lanka is challenged from taking advantage of this growth due to limited availability of raw materials, price and a greater need to adhere to Good Agricultural Practices (GAP).

Sri Lanka varieties are very unique and have potential to be positioned as higher quality products for discerning customers for both fresh and processed and in particular dehydrated. This is proved by the establishment of a new partnership with a leading company in Italy in the dehydrated sector, namely Noberasco. After almost three years of engagement and a series of reciprocal visits to Italy and Sri Lanka, Noberasco and the LFVPPEA have signed a Memorandum of Understanding in Colombo on 22 February to join efforts to take the Sri Lanka brand to the next level.

LFVPPEA is now making a call to work together to address the challenges and to avail of the full potential of the partnership and the uniqueness of Sri Lanka fruits in the global market place for the benefits of all, from farmers to consumers.


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

COVID-19 – The dark side of global supply chains

Monday, 17 February 2020

The coronavirus, now known as COVID-19, outbreak in China has slowly but steadily rattled the global economy, disrupting virtually every major industry, from food, fashion, pharmaceuticals, entertainment to automobiles and technology. The first casu


Covid-19 and its effect on the airline industry

Monday, 17 February 2020

The effects of the Coronavirus, now named Covid-19 by the World Health Organization (WHO), has already had a numbing effect on the airline industry. Sadly, it appears that the worst is yet to come. SARS in 2002 Readers who remember the Severe Acute


Coronavirus epidemic and China’s slowdown: Economic impact on Sri Lanka

Monday, 17 February 2020

On 28 January 2020, the World Health Organization (WHO) declared the outbreak of the novel coronavirus (2019-nCoV) a global emergency. The new virus emerged in Wuhan, the capital of Hubei Province in China but has now spread to at least 27 other coun


Doing bigger and better

Monday, 17 February 2020

When I say this to my colleagues, many misinterpret it as working for a bigger enterprise with better perks. Well, that is not what I mean. This truly is a confusing and opportunistic statement. During the three decades of my entrepreneurial exper


Columnists More