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Harsha calls on tea stakeholders to compromise to revitalise industry


Comments / {{hitsCtrl.values.hits}} Views / Tuesday, 3 July 2018 00:00


National Policies and Economic Affairs State Minister Dr. Harsha de Silva

 

  • Insists not all woes can be pinned at the hands of the State or the wider economy, industry must also take responsibility for some of these issues
  • Says the route of extreme caution; of unwillingness to try new things of fearing disruptive business practices, too myopic to see positives of different models of development has doomed industry to face ever-mounting troubles
  • Urges industry to reconsider qualities of facing adversity with ingenuity and experiment with diversification 
  • Outlines need to focus and investment in R&D; says it’s a shame Govt. and private sector hasn’t adequately support research into this important industry
  • Suggests plucking and production process to be modernised, conduct better marketing of the Ceylon Tea brand, to automate Colombo Tea Auction
  • Admits the Governments have let down tea industry with inconsistent, non-scientific policy-making
  • Calls on the Tea Board of Sri Lanka to act as an effective regulatory agent, as the quality of doesn’t get tainted by accusations of corruption and favouritism
  • Affirms Sri Lankan tea is losing markets as the industry has become over-reliant on a few volatile buyers in the Middle East and Russia
  • Highlights insufficient production, poor marketing, focus on wrong products as possible reasons for current troubles

 

By Charumini de Silva

In a fresh attempt to revitalise and take Sri Lankan brew to next great heights, National Policies and Economic Affairs State Minister Dr. Harsha de Silva called on the tea industry to come to a compromise with innovative solutions, diversifications and plug into global supply chain; cautioning that the procrastination will be immensely dangerous to the Ceylon Tea brand and to country’s tea trade as a whole. 

Addressing at the 124th Annual General Meeting (AGM) of the Ceylon Tea Traders Association in Colombo last Friday the State Minister said that for decades the industry has tried the route of extreme caution; of unwillingness to try new things of fearing disruptive business practices, which has failed the country, tea producers, exporters and many people who could be working in a thriving industry instead of one that is treading water.

“I am not here to tell you which model and path to choose; I am here to appeal to you, as an industry; to come to some kind of consensus on how to take Sri Lankan tea to its next great heights. This is not the attitude that gave birth to the Sri Lankan tea industry. The Sri Lankan tea industry and the Ceylon Tea brand are both descended from people who faced adversity with ingenuity, and were not afraid to experiment with diversification. For there to be a future of Sri Lankan tea, all stakeholders in this room will have to exhibit those qualities yet again,” he stressed.



While the Government must certainly play its part in taking Sri Lankan industries towards sustainable futures, Dr.de Silva however asserted that the future of our tea industry is something that transcends politics and parties. 

The State Minister highlighted three sets of challenges Sri Lanka’s tea industry is faced at present stemming from the Government, from the economy and within the industry. 

Pointing out not all woes can be pinned at the hands of the State or the wider economy, he said the industry must also take responsibility for some of these issues. 

“What does everyone agree on? The Sri Lankan tea industry is losing ground to competitor countries, and sharply needs revitalisation and rescue. What do they disagree on? How to fix it. What do you need? The capacity to consider the other side’s point of view and reach a level of compromise about how to take the tea industry forward,” he stated. The State Minister said an industry which is at each other’s throats and too myopic and blinkered to see the positives of different models of development, is doomed to face ever-mounting troubles.

To face the future and to revitalise the tea industry, he urged the industry to reconsider qualities of facing adversity with ingenuity and experiment with diversification which once saved Sri Lanka’s planters and could do so yet again. 



“We need more focus and investment in research and development (R&D). It is a shame that the Government and the private sector have not adequately supported research into this important industry. Science graduates should be thronging to conduct research in this industry, instead they are sprinting overseas for lack of job opportunities,” he added. 

He suggested plucking and production process should be modernised via mechanisation or different harvesting systems such as out-grower systems as well as better marketing of the “Ceylon Tea” brand by using the funds collected through the Tea Promotion Levy.



In terms of post-production he outlined automating the Colombo Tea Auction. “Years ago, I was involved in a study/proposal for an Integrated Computer System for Automation of Auction Procedures of the Colombo Tea Auction. This could enable each tea offered for sale through the Auction to be monitored from the point of cataloguing until settlement of payment and simplify export documentation, curtail costs, and increase transparency and efficiency throughout the value chain.”

He acknowledged that both the present Government and successive governments in a number of ways has let down this important industry with failures of inconsistent and non-scientific policy-making. 

Exemplified by the glyphosate ban and its complicated fall out the Minister insisted that the Government must strive to reduce these uncertainties by making decisions based on scientific evidence, research and careful weighing of options, noting that once a good decision is made, barring new evidence, they must stick to those policies. 



“Many in the industry are hesitant to diversify into crops like palm oil because the Government line on whether it supports palm oil is unclear,” he added. 

Dr.de Silva also called on the Tea Board of Sri Lanka to act as a more effective regulatory agent to improve the governing environment around tea. 

“Last year, 53 factories were investigated and named as adulterating tea with sugar dust. These ongoing investigations must be completed quickly, and fairly. When factories are not abiding by the rules and regulations, those factories must be shut down or suspended, not given leeway because they know the right people and can pull the correct strings. It is crucial that the caretaker of the quality of tea in Sri Lanka does not get tainted by accusations of corruption and favouritism,” he emphasised.

In terms of the economy, he said that at home or abroad, the economy in which we produce and sell tea today is drastically different to what it was a couple of decades ago.



“While at home the tea industry faces factor market limitations such as land and labour as well as environmental threats to our resources; abroad, we combat the rise of competing suppliers that are buoyed by factors like cheaper labour, more land availability, and fewer import restrictions,” he said.

Considering domestic and external threats together, the State Minster said it was clear that Sri Lankan tea is losing markets as the industry has become over-reliant on a few volatile buyers in the Middle East and Russia and called it as a the main pitfall plaguing Sri Lankan tea. Referring to statistics from Harvard Center for International Development (CID) Atlas he noted that Sri Lanka previously supplied the majority of their tea, but in 2016 made up only 3.04% of UK’s tea imports, and 2.13% of Pakistan’s, whereas Kenya in 2016 supplied 47.12% of the UK’s tea, and a whopping 60.05% of Pakistan’s. 

Dr. de Silva highlighted insufficient production, poor marketing and continuing to focus on the wrong products were the remaining possible reasons for current troubles in tea industry.

Pic by Sameera Wijesinghe


 

Tea Traders Chief cries foul over heavy taxation; delay in glyphosate relief

By Charumini de Silva

The Ceylon Tea Traders Association recently pointed out that the new revised high levels of taxation introduced to investors in the plantation sector will demotivate entrepreneurs as heavy taxation will reduce profits and leave very little accumulation of funds for re-investments.

The association’s reappointed Chairman Anslem Perera addressing at the 124th Annual General Meeting (AGM) urged National Policies and Economic Affairs State Minister Dr. Harsha de Silva to address this issue that has been thrust upon them by the new taxation system that will seriously effect investment in the tea trade.

“This is an era where rural employment is only possible by offering higher wages, better status and good working conditions to the young workers.

The burden of heavy taxes will leave very little room for reasonably attractive wages to motivate village youth to stay back in the village. If not, they will naturally look for greener pastures in the big cities or overseas,” he added.

Noting that specialised warehousing was on a concessionary tax rate in the past, he said that this has now been brought into the same level as cooperate taxes, which will demotivate investors in creating much needed state of the art warehouses to meet international food standard.

He also said that despite announcing the lift on glyphosate ban in April, lift after two months it has still not been gazetted and regularized.

“It is ironic to note that three years ago the ban was effective from the very next day after the announcement, but de-banning of same takes many months to be implemented – this is the beauty of bureaucracy at its highest,” he pointed out.

He said the latest negative development as a consequence of the ban on glyphosate brought in greater disaster when Japan announced that they were imposing higher maximum residue levels for Hexaconazole and MCPA, while European Authorities have tightened on Diuron.

According to him shipments in Japan were held back and some returned as the MRL levels that were set made conformity almost unachievable. 

The crisis has developed into international proportions. “Japan has already threatened total suspension of Ceylon Tea if the ban on glyphosate is not lifted immediately. We will then face an economic disaster,” he cautioned.

It has been revealed that the proposed revisions relating to the MRLs of some chemicals had been advised as way back as year 2017 by the Japanese authorities to the Embassy of Sri Lanka in Japan. This was well in advance of their introduction which would have given us adequate time for the submission of an appeal at a comfortable higher level.

“The embassy in 2017, perhaps due to an oversight, failed in their duty to transmit this information to the Tea Board and TRI in time. This naturally made the Japanese authorities place default higher levels for MRLs.

Once again a disastrous bureaucratic breakdown of a different dimension,” Perera said.

He asserted that the TRI is now the process of organising the required field trials to determine the revised residues for MRLs. “Reliable sources have informed us that Japanese Authorities are certainly in favour of revising the MRLs of Hexacionazole and MCPA based on TRI’s field trial data,” he quipped.

The imprudence of our authorities has already benefitted our competitors, as replacements for rejected consignments are being purchased from them, Perera lamented.

According to him around 10 million kilos of fine quality teas are purchased annually by Japan. “It may be argued that this is only a fraction of our 300million kilo annual production. It must be realised that purchasing this

10 million kg of premium grade Ceylon tea with a value of over 50 million dollars, creates great competition at the Colombo Tea Auction. The bidding encompasses a much larger volume of tea to at least 5 times the quantum that is purchased. This biding bolsters prices at the auction by as much as Rs. 150 – 200 per kilo.”

In the event of a total ban from Japan he warned that prices will be impacted seriously and lower auction prices will result in serious revenue losses to the entire plantation industry impacting the livelihood of over two million individuals involved in the industry.

“This will be a needless disaster inflicted upon the Tea Industry and consequent financial, commercial and credibility losses forced upon us will certainly be irrevocable,” he stressed.

He reiterate that the RPCs must act with trust and responsibility keeping to their promise as their fine quality teas are sort after by the Japanese buyers. 

“The prices that your teas fetch when they are free of MRLs, I am sure are attractive enough to keep away from the use of weedicides. Please do not let exporters and Japanese buyers be heavily burdened by these heavy expenses and lose confidence in you” he added.

Another disaster in the making Perera highlighted as the seriously suspected adulteration of tea with unauthorised additives such as glucose and sugar. Producers must act with caution and responsibility. 

“Tea is a food product, not a cosmetic item!” he added.

Noting Short term profits are short lived, he said those who dwell in such practices will soon suffer adverse consequences.

“Authorities must crack down on them and bring them to book. Ceylon Tea has a reputation of being the cleanest tea in the world. Don’t let us loose this. Once lost, regaining this status will not be an easy task,” he stated.

Further on the challenges that the industry faces Perera noted that six of the larger Middle Eastern buyers of Ceylon Tea continue to face turmoil.

“In consequence demand is further reduced. The Russian and Turkish de-valuations in their currencies have resulted in weaker buying power. Sanctions on Russia and Iran too have created practical payment issues for export remittances. Volatility in the Middle Eastern region continues. Syria a previously a lucrative market is now in shambles. The EU and US markets continue to face financial challenges,” he said.

In terms of weather he said the favourable conditions prevailed during the second half of the year and the consequent improved cropping helped production to catch up and surpass the poor results of the preceding year.

The notion of computerising the Colombo Tea Auction has been on the CTTA’s agenda for almost two decades. “I would be remiss if I did not mention here, Minister, and express to you the profound gratitude of the Colombo Tea Traders’ Association, that it was your pioneering vision, conceived nearly 18 years ago of an Integrated Computer System for Automation of Auction Procedures of the Colombo Tea Auction, that first drew the attention of the Tea Trade to this progressive initiative.

He said the concept of ‘Computerisation of the entire Value Chain of the Tea Industry was recently proposed by the immediate past Chairman of the Tea Board. This met with the unanimous concurrence of the CTTA Committee and a mechanism for funding it is being examined.


 

Sri Lanka’s tea industry should capitalise on China and India

Ceylon Tea Traders Association Chairman Anslem Perera said Sri Lanka’s tea industry should capitalise on China and India that are proving to be potential large markets with their rapidly increasing populations and their ever growing thirst for tea.

“As we know their own production cannot meet their growing domestic requirements. Hence we should actively nurture these markets,” he told addressing at the 124th AGM last Friday.

He insisted the Tea Board with the promotion and marketing committee to direct their attention to disbursing the already accumulated promotion fund for international initiatives in an aggressive and objective manner to capture these very important markets.

“If we do not move forward with our promotion efforts overcoming bureaucracy, we will allow our competitors to have a lead over us in these new markets,” Perera added.

He said the tea industry has failed to keep abreast of technological advances in its value chain though I hasten to add, not through the lack of trying.


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