Prof. Kotler praises public sector marketing

Friday, 10 June 2011 00:10 - - {{hitsCtrl.values.hits}}

Sri Lanka has a dynamic public sector which is successfully competing with the private sector in the field of marketing, said world renowned marketing guru Prof. Phillip Kotler speaking at a public forum at Waters Edge, Battaramulla Saturday 4 June evening. The event was organised by State Trading (General) Corporation (STC).

Prof. Kotler appreciated the positive impact of the ‘Mahinda Chinthana’ policy on the development of public sector marketing activities. He said he was highly impressed with the performance of STC and especially the capabilities shown by it in the organisation of the forum.

The healthy competition between the private and State sectors augurs well for the country as its ultimate beneficiary would be the consumers, he added. Speaking about Sri Lanka he said it was the most hospitable among 82 countries he had visited. “Sri Lanka has a great potential for developing tourism,” he added.

Central Bank Governor Ajith Nivard Cabral and Post-graduate Institute of Management Chairman and CEO Prof. Uditha Liyanage conducted the panel discussion.

Education Minister Bandula Gunawardena, Science and Technology Minister Pavitradevi Wanniarachchi, Foreign Employment and Welfare Minister Dilan Perera, secretaries to the ministries and other Government officials, chairmen and CEOs of State and private sector institutions and over 250 invitees were present at the forum.