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British Airways’ upgraded First Class to take off on 31 March


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British Airways’ upgraded First Class will take to the skies on 31 March, featuring new bedding, amenities and menus.

First customers will be offered new male and female loungewear designed exclusively by luxury British fashion brand, Temperley London. The loungewear will be coupled with bespoke British Airways amenity bags, featuring Temperley’s “Star” design. The bags will be filled with products from Elemis, including products from the highly sought after Ultra Smart Pro-Collagen range.

The airline’s chefs have designed new a la carte menus that focus on fresh seasonal ingredients of British provenance. The new menus will be served on bone china crockery, designed exclusively for the airline by high-end British tableware designer, William Edwards. 

The airline’s chefs have designed new a la carte menus that focus on fresh seasonal ingredients of British provenance. The new menus will be served on bone china crockery, designed exclusively for the airline by high-end British tableware designer, William Edwards. The new tableware will be accompanied by contemporary cutlery from Studio William.

The airline will also introduce a new signature afternoon tea service, showcasing the great British tradition of high tea. The menu will include a selection of sandwiches, delicate pastries and scones, as well as a wide range of tea infusions.

As part of the changes, British Airways is also investing in new Dartington glassware. Travellers will be able to enjoy the airline’s fine wines and champagnes from sophisticated stemware, while soft drinks and spirits will be served from cut-glass tumblers.

Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said, “As part of our £6.5bn investment for customers, we’re changing parts of the travel experience in our First cabin. Our teams of designers, chefs and customer service experts have carefully thought through the details we know matter most to our customers. In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure travelling in First with British Airways is an unforgettable experience.”

The airline’s First customers will benefit from an improved turndown service thanks to new 400-thread count bedding, accompanied by a foam fibre mattress topper. Customers will also receive a new day blanket and bolster cushion.


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