Home / Technology/ Dell switching off BlackBerry, onto own smartphone

Dell switching off BlackBerry, onto own smartphone


Comments / {{hitsCtrl.values.hits}} Views / Saturday, 6 November 2010 05:21

Facebook

(Reuters) - Dell Inc will shift thousands of its employees off Research in Motion Ltd’s BlackBerry and over to Dell’s smartphones, the company said on Thursday.

The money-saving switch affects the roughly 25,000 Dell employees who carry a company-issued BlackBerry. Dell employs around 100,000 people worldwide.

Dell is also launching an effort to convince its business customers to switch to the company’s smartphone.

News of the company’s plans was first reported by the Wall Street Journal, and confirmed by Dell spokesman David Frink.



Frink said the switch will begin soon, but said it will take some time to complete.

RIM did not immediately respond to a request for comment.

Dell’s BlackBerry users will be shifted over to use the new Dell Venue Pro, which runs on Microsoft’s new Windows Phone 7 software and operates on the network of T-Mobile USA, the U.S. arm of Deutsche Telekom AG.

Dell’s decision to move its employees off BlackBerry may come as little surprise, given its aspirations in the mobile device market. The company has frequently talked about using handheld devices as a gateway to sell and promote a broader suite of services.

Dell formally entered the smartphone market only late last year, and launched its first device in the U.S., the Aero, earlier this year. The Aero runs on Google’s Android software, as does Dell’s new 5-inch tablet, the Streak.

RIM has long been the dominant player in the corporate smartphone market, but has seen its market share erode as companies such as Apple make gains.

In the third quarter, RIM’s global smartphone market share slipped more than 4 percentage points from a year-ago, according to industry tracker IDC.


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Tawheed is not a misdeed but dirtied by the extreme

Saturday, 25 May 2019

A singular and specific victim of the whole macabre incident of the 21 April Easter Sunday bombings by terrorists in Sri Lanka from a standpoint of Muslims was the maligning, tarnishing and distorting of a term indispensable, necessitous and fundamen


17 things ‘Avengers: Endgame’ teaches us about the state of our superheroes

Friday, 24 May 2019

Art imitates life. Even movies do. Maybe especially so. In these lean times, there’s nothing like a little laughter to stop the press, stem the blood pressure, ease that stress in life. So here goes. Trust you’ll take these tongue-in-cheek. Or pe


Sri Lanka needs urgent surgery!

Friday, 24 May 2019

Sri Lanka was on the slippery slope of a serious crisis, heading for a great disaster of the State, even before the outbreak of Easter Sunday attacks. Now, in the aftermath of the ruthless Easter Sunday attacks, the country’s crisis has become exac


Mangala, Monks, Mangala Sutta and Marx

Friday, 24 May 2019

In the Buddhist belief system, ‘Mangala’ means a ‘blessing’. In the abstract ‘Mangala’ denotes an ‘auspicious sign’. In the ‘Mangala Sutta’, the Buddha has enumerated 38 of the highest blessings that we must or should be guided b


Columnists More