Home / Technology/ Dell switching off BlackBerry, onto own smartphone

Dell switching off BlackBerry, onto own smartphone


Comments / {{hitsCtrl.values.hits}} Views / Saturday, 6 November 2010 05:21


(Reuters) - Dell Inc will shift thousands of its employees off Research in Motion Ltd’s BlackBerry and over to Dell’s smartphones, the company said on Thursday.

The money-saving switch affects the roughly 25,000 Dell employees who carry a company-issued BlackBerry. Dell employs around 100,000 people worldwide.

Dell is also launching an effort to convince its business customers to switch to the company’s smartphone.

News of the company’s plans was first reported by the Wall Street Journal, and confirmed by Dell spokesman David Frink.



Frink said the switch will begin soon, but said it will take some time to complete.

RIM did not immediately respond to a request for comment.

Dell’s BlackBerry users will be shifted over to use the new Dell Venue Pro, which runs on Microsoft’s new Windows Phone 7 software and operates on the network of T-Mobile USA, the U.S. arm of Deutsche Telekom AG.

Dell’s decision to move its employees off BlackBerry may come as little surprise, given its aspirations in the mobile device market. The company has frequently talked about using handheld devices as a gateway to sell and promote a broader suite of services.

Dell formally entered the smartphone market only late last year, and launched its first device in the U.S., the Aero, earlier this year. The Aero runs on Google’s Android software, as does Dell’s new 5-inch tablet, the Streak.

RIM has long been the dominant player in the corporate smartphone market, but has seen its market share erode as companies such as Apple make gains.

In the third quarter, RIM’s global smartphone market share slipped more than 4 percentage points from a year-ago, according to industry tracker IDC.


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Xi Jinping: China’s story of Moses

Wednesday, 12 December 2018

Xi Jinping’s story resembles the story of Moses in many ways. Moses (Prophet Musa as known to Muslims) though an Israeli, was adopted by the Egyptian Pharaoh. Moses was known as the Prince of Egypt, until he fell out of favour with the Pharaoh and


We don’t want an executive presidency

Wednesday, 12 December 2018

The executive presidency was established in 1978. Since then there has never been as much hope for its abolishment as there is right now. It however still requires many actors to come together to work towards its abolishment. The 20th as brought to


What is next for middle-income Asia and Sri Lanka?

Wednesday, 12 December 2018

Decades of sustained economic growth have left the Asia Pacific with few lower-income countries. Absolute poverty levels are and will continue to keep falling. This is cause for celebration. But it also requires a new partnership between countries an


Why didn’t they tell the President?

Tuesday, 11 December 2018

The President appears to believe that he still possesses the full executive powers he derived from the Constitution when he was elected to his office in January 2015. Three months later, he sat during a tumultuous session in Parliament, and witnessed


Columnists More