Rohantha Athukorala

Lessons from the war with LTTE after 8 years: Implications for the Government

/ Tuesday, 23 May 2017 00:00

 War and business have many similarities. The issue is to have marketing-oriented policies     On 19 May we ...


Paradise threatened; 11.1% GDP contribution by tourism

/ Tuesday, 16 May 2017 00:01

    Over the weekend I was honoured to listen to my teacher from Harvard, Professor Matt Andrew’s lecture to the Ma...


SOV = SOM = Share of market

/ Thursday, 4 May 2017 00:08

  In marketing, we work on a model that if we increase the Share of Voice (SOV) in the market place by increasing th...


10 key challenges for an MBA CEO of today

/ Tuesday, 4 April 2017 00:00

  Over the weekend I was invited to address the final year MBA graduates of a premier university in Sri Lanka, the Colombo Un...


Sri Lankan housewife further challenged

/ Tuesday, 28 March 2017 00:00

    Whilst Sri Lanka at the macro end is grappling to pay the $ 15 billion debt in the next four years, private sector an...


Brand Trump faltering; lessons for Sri Lanka

/ Wednesday, 22 March 2017 00:18

In a typical marketing situation when a brand loses its appeal in the target market, a deep dive is done and there after the brand is re-launched a...


SL heading for tough times; exports drop 2.8%, FMCG growth halved

/ Wednesday, 15 March 2017 00:00

The other day when the Prime Minister mentioned that Sri Lanka needs to honour debt payments to the value of $ 15 billion during the next four year...


7 things Sri Lankan consumers say

/ Wednesday, 8 March 2017 00:00

Whilst the world is experiencing volatility fuelled by the drastic decisions taken by US President Donald Trump, Sri Lanka is grappling with fiscal...


Philippine lessons for Sri Lanka tourism and economy

/ Tuesday, 28 February 2017 00:00

  There has been a continuous debate on evaluating the impact of tourism on a country’s economy. Sri Lanka in particula...


Is Trump destroying $ 19.7 t brand USA?

/ Thursday, 16 February 2017 00:00

Tourism and exports are key pillars in the US, being a 19.7 trillion dollar brand. Seen here are US President Donald Trump and his former ...


What have we done to ‘Brand Sri Lanka’?

/ Tuesday, 31 January 2017 00:00

  Sri Lanka as a brand is valued at $ 80 billion and is poised to be $ 100 billion in 2017     Last ...


Corporate Sri Lanka needs to be emotionally wealthy

/ Tuesday, 17 January 2017 00:00

 Emotional maturity needs conscious training with self-evaluation        Rough 2017 Sri ...


What happened to the most powerful brand in 2016?

/ Tuesday, 10 January 2017 00:00

    In my view one of the most talked about events of 2016 was the US Presidential Elections. The market share of the two...


Sri Lanka heading for an agricultural issue in 2017?

/ Tuesday, 3 January 2017 00:00

A labour force of almost 2.6 million serves the agricultural sector in Sri Lanka      2016 performa...


Brilliant companies are brilliant at the basics

/ Tuesday, 6 December 2016 00:02

Top research company AC Nielsen last week announced that the Consumer Confidence Index (CCI) had picked up from a downward trend. But challenges to...


Trump’s marketing strategist

/ Tuesday, 29 November 2016 00:02

  Every time the world turns to elections I personally take the learning mode, given that the best techniques in marketing comes into ...


Tea: where do we go from here?

/ Tuesday, 22 November 2016 00:02

The recent Budget proposal that the ownership of tea would be restricted to 5,000 acres sure surprised the privatised tea industry of Sri Lanka. Th...


Will Budget 2017 achieve inclusive growth?

/ Wednesday, 16 November 2016 00:01

  The Sri Lanka Budget 2017 has come into play at a time when the world is being challenged with the appointment of a new President in...


Sri Lanka worth $ 74 billion but impact of CBSL Bond scandal?

/ Tuesday, 1 November 2016 00:10

In the recent Brand Finance release on the value of a nation, Sri Lanka registered a 74 billion dollar value at a commanding growth of 9% as at the...


Reforms drive up country brand value 

/ Tuesday, 25 October 2016 00:10

Pakistan grows by 38% to $ 128 b in 2016 Sri Lanka grows by 9% to $ 74 b Latest research reveal...


Today's Columnists

India’s new plan for TN fishermen could end row with Sri Lanka over fishing

27 May 2017

  India’s new INR 16,210 million ($ 250.9 million) plan to enable Tamil Nadu fishermen to exit fishing in the Palk Bay in three years from this year could end its decades-long row with Sri Lanka over poaching in Sri Lan...


Mayday! Mayhem in the making?

26 May 2017

By the time you read this, you would have perused many pieces, no doubt, on the precarious state of the nation of late. The painful memories of April-May – Meethotamulla pitfall and the proposed appointment of a military panjandrum to curb, ...


Tiny commitments from a thousand homes – mind separating matter!

25 May 2017

     Some may be wondering after Meethotamulla where all the Colombo waste is going. However, I do have a feeling that most had no idea whatsoever where things were disappearing into until the pictures of Meethotamul...


Why do agricultural value chains fail? Part V: Incentives to exploit

24 May 2017

Introduction Farming is better when it is done collectively. Collaboration might happen between farmers, traders and agricultural extension officers. The collaborations can be at different strength levels, for example in some farmer commun...


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