Rohantha Athukorala

Invest in Sri Lanka needs a step change in strategy

/ Tuesday, 31 May 2016 00:02

In the backdrop of the financial crisis, when the dreaded flood hit Sri Lanka, my mind went back to the time of 2007/08 when the war was ranging at...


Is the Indian FTA really working?

/ Tuesday, 17 May 2016 00:02

There is much debate on if the current FTAs are really working and what we need to do before moving to ETCA. The fact of the matter is that even af...


Why MPs keep hurting brand Sri Lanka?

/ Tuesday, 10 May 2016 00:02

When the country voted for change on 8 January 2015, the expectation was that Sri Lanka would see radical changes to the developmental agenda of th...


Stock market picks up but let’s focus on agriculture and business confidence

/ Wednesday, 4 May 2016 00:00

    In the recent weeks we saw how the stock market has begun to pick up given the $ 1.5 billion IMF announcement towards...


USA becomes top nation brand – lessons for Sri Lanka 

/ Tuesday, 26 April 2016 00:01

EU lifting ban on SL fish will generate 16 b Nation brand building intrigues me given that Sri Lanka is building bridges once again an...


What’s happened to Sri Lanka?

/ Tuesday, 19 April 2016 00:10

Yesterday’s Daily FT reported that Sri Lanka is negotiating for a IMF facility of $ 1-2 billion whilst over the weekend the papers reported t...


73% of the economy needs greater visibility

/ Tuesday, 12 April 2016 00:05

SMEs, which accounts for over 73% of the economy, are intriguing given that all we see in the papers are large companies and multinationals. This m...


Maldives lessons for Sri Lanka Tourism: 4 plans in 35 years

/ Tuesday, 5 April 2016 00:01

Whilst many of us are proud of the performance of the tourism sector of Sri Lanka with arrivals crossing two million visitors and foreign exchange ...


Private sector must focus on Vavuniya

/ Tuesday, 29 March 2016 00:00

The other day we celebrated ‘Consumer Day’ in Vavuniya. I realised that many private sector companies were amazed at the sales of their...


Barak Obama guards $ 19.7-trillion Brand USA; offers lessons for Sri Lanka

/ Wednesday, 23 March 2016 00:00

  In an unprecedented move last week, the world saw US President Barak Obama comment on the ongoing competitive US elections...


Sri Lanka must focus on Baby Boomers just like Millennials

/ Tuesday, 15 March 2016 00:01

Today is World Consumer Rights Day Sri Lankan consumers are challenged due to the changing policy decisions and pressure on the consumer pu...


Successful trade agreements take 3-5 years to launch

/ Wednesday, 9 March 2016 00:00

The buzz word in today’s media is the proposed agreement between Sri Lanka and India called ETCA. Just like any other innovation that policym...


SL must go back to basics: STP approach to marketing

/ Tuesday, 1 March 2016 00:02

Case in point: Thailand Tourism  The new ethos of business is that by monitoring best practice in the market we can sharpe...


SL must give leadership to SAARC post ETCA

/ Wednesday, 24 February 2016 00:00

 The academia and private sector must support the Prime Minister’s bold decision to sign the Indo-Lanka Economic and Technical Cooperati...


Fourth Industrial Revolution: Implications for tourism in SL

/ Tuesday, 16 February 2016 00:06

Davos analysis positive In the backdrop of a looming global recession brewing from China, Sri Lanka Tourism has set a target of bein...


Marketing a political candidate: Is it right?

/ Tuesday, 9 February 2016 00:10

Given my passion for the discipline of marketing, I have experienced that watching closely how a political candidate is marketed is the best way to...


Sri Lanka must target $ 50 b in exports with TPP agreement

/ Tuesday, 2 February 2016 00:01

Way back in 2005 when Sri Lanka export revenue crossed the $ 6 billion mark, many of us were elated with the performance but little did we know tha...


10 insights Ricardo Haussman must know about Sri Lanka 

/ Tuesday, 19 January 2016 00:53

I guess anyone’s dream will be to study at Harvard and get a rub off this power brand on their personality, be it formal education or executi...


Modi lessons for Sri Lankan economy post-Harvard analysis

/ Tuesday, 12 January 2016 00:01

As a passionate practitioner of marketing, I have this love to admire good marketing practice. Good marketing practice involves the management of t...


Why hurt brand SL whilst inching to launch a nation brand building campaign?

/ Tuesday, 5 January 2016 00:02

The Sri Lanka Economic Forum is a strong start Going well for Sri Lanka Whilst Sri Lanka is having challenges internally, given the coali...


Today's Columnists

2030 Development Agenda for Sri Lanka

1 June 2016

  President Maithripala Sirisena addressing the SDG summit   In September last year, the President attended the United Nations Summit, at which world leaders endorsed the Sustainable Development Agenda 2030 with 1...


The sound of silence deafens democracy?

1 June 2016

   Courtesy: Osho News    Before anything critical of our crumbling republican government (the ‘GG’s) is further essayed, one thing must be said. The dogs may bark, but the caravan moves on m...


Invest in Sri Lanka needs a step change in strategy

31 May 2016

In the backdrop of the financial crisis, when the dreaded flood hit Sri Lanka, my mind went back to the time of 2007/08 when the war was ranging at its highest with the prices of petroleum touching $ 150 and foreign reserves were at just one month...


Recent floods, culprits galore

31 May 2016

The country suffered from an unprecedented drought from January to April and the populace faced the highest temperatures for decades. The monsoon was late and the arrival of rains in early May brought relief, but in a couple of weeks the relief wa...


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