Rohantha Athukorala

Sri Lanka cannot afford another terrorism backlash

/ Thursday, 10 August 2017 00:01

The other day when the news emerged that forms of terrorism were emerging with sporadic attacks in the Jaffna peninsula, the first that th...


Sri Lanka must follow Pakistan’s IMF reform model

/ Wednesday, 2 August 2017 00:00

Research reveals that a country’s image has a positive correlation on inward investment, adding value to exports of a country and attracting ...


Sri Lanka badly needs global marketing campaign now

/ Wednesday, 19 July 2017 00:00

Global growth 6% Destinations globally registered 369 million international visitors during the period January to April 2017 with an incre...


Why the 150-year party for Ceylon Tea?

/ Thursday, 13 July 2017 00:00

 The estate workers were not involved in last week’s tea party, nor for that matter were the tea planters who burned the midnight oil to...


Modi mantra might help in marketing Sri Lanka

/ Wednesday, 5 July 2017 00:00

While the US President continues to agitate the world with his out-of-the-box decisions that have resulted in his approval rating dropping to a low...


ICC cricketing lessons for Sri Lankan economy

/ Tuesday, 27 June 2017 00:00

     It has been proven over time how sports strategies can be used by many other disciplines. An eagerly anticipate...


SL business leaders: Focus on emotional maturity

/ Tuesday, 20 June 2017 00:00

  Rough 2017 When the new Government came into power two years back, the private sector was upbeat on the future. But sadly...


Political marketing gone wrong – Lesson for SL

/ Tuesday, 13 June 2017 00:02

We have seen the world going crazy on some of the decisions that have been taken by the most powerful seat in the world – the President of th...


What is happening to brand Sri Lanka?

/ Tuesday, 30 May 2017 00:07

It’s strange but brand Sri Lanka has been under attack for the last two years. Overall exports have declined by 5% in 2015, then again by 2% ...


Lessons from the war with LTTE after 8 years: Implications for the Government

/ Tuesday, 23 May 2017 00:00

 War and business have many similarities. The issue is to have marketing-oriented policies     On 19 May we ...


Paradise threatened; 11.1% GDP contribution by tourism

/ Tuesday, 16 May 2017 00:01

    Over the weekend I was honoured to listen to my teacher from Harvard, Professor Matt Andrew’s lecture to the Ma...


SOV = SOM = Share of market

/ Thursday, 4 May 2017 00:08

  In marketing, we work on a model that if we increase the Share of Voice (SOV) in the market place by increasing th...


10 key challenges for an MBA CEO of today

/ Tuesday, 4 April 2017 00:00

  Over the weekend I was invited to address the final year MBA graduates of a premier university in Sri Lanka, the Colombo Un...


Sri Lankan housewife further challenged

/ Tuesday, 28 March 2017 00:00

    Whilst Sri Lanka at the macro end is grappling to pay the $ 15 billion debt in the next four years, private sector an...


Brand Trump faltering; lessons for Sri Lanka

/ Wednesday, 22 March 2017 00:18

In a typical marketing situation when a brand loses its appeal in the target market, a deep dive is done and there after the brand is re-launched a...


SL heading for tough times; exports drop 2.8%, FMCG growth halved

/ Wednesday, 15 March 2017 00:00

The other day when the Prime Minister mentioned that Sri Lanka needs to honour debt payments to the value of $ 15 billion during the next four year...


7 things Sri Lankan consumers say

/ Wednesday, 8 March 2017 00:00

Whilst the world is experiencing volatility fuelled by the drastic decisions taken by US President Donald Trump, Sri Lanka is grappling with fiscal...


Philippine lessons for Sri Lanka tourism and economy

/ Tuesday, 28 February 2017 00:00

  There has been a continuous debate on evaluating the impact of tourism on a country’s economy. Sri Lanka in particula...


Is Trump destroying $ 19.7 t brand USA?

/ Thursday, 16 February 2017 00:00

Tourism and exports are key pillars in the US, being a 19.7 trillion dollar brand. Seen here are US President Donald Trump and his former ...


What have we done to ‘Brand Sri Lanka’?

/ Tuesday, 31 January 2017 00:00

  Sri Lanka as a brand is valued at $ 80 billion and is poised to be $ 100 billion in 2017     Last ...


Today's Columnists

Three things to ponder on the 150th Anniversary of the World’s Finest Tea

16 August 2017

The Colombo International Tea Convention 2017 concluded on Friday, elegantly supported by our most accomplished cricketer and commended by several of the international delegates as the most significant gathering of the global tea industry. For ma...


Ravi K’s altruistic suicide!

15 August 2017

Ravi Karunanayake sacrificed his pride and position by tendering his resignation to save the Maithri-Ranil Government cabal. He could have faced and defeated the no confidence motion against him if Maithri (who owes his presidency to Ravi) and Ran...


Development Modes (2) – SLT

15 August 2017

There was nothing wrong with my internet connection. At a click of a button I was connected to the universe, emails, news, TV – it was good.  There were exciting things happening in the country, an international cricketing encounter i...


Democracy vs. Autocracy

15 August 2017

Foreign Minister Ravi Karunanayake resigned. There were many arguments and debates over the issue. There were lot of opinions that the present Government failed miserably. They came into power pledging that the persons of the previous regime who w...


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