Home / Marketing/ Twitter, Facebook launch tools to track advertising

Twitter, Facebook launch tools to track advertising


Comments / {{hitsCtrl.values.hits}} Views / Monday, 2 July 2018 00:00


Reuters: Twitter Inc. on Thursday made it easier for users to identify political campaign ads and know who paid for them, as social media platforms faced the threat of US regulation over the lack of disclosure on such spending.

The microblogging site launched ‘Ads Transparency Centre’ to allow anyone to view ads that have been put on Twitter with greater transparency about US federal election campaign ads.

The tool follows Twitter’s recently launched political campaign ads policy and a similar move by Facebook Inc., which started a searchable archive of US political ads last month.

Facebook said on Thursday that it would go even further by enabling users to see listings of all active ad campaigns, whether the advertiser is political in nature or not. Users can also view a log of name changes to a Facebook page. The features should help people spot misuse of Facebook, it added.

Twitter’s ads centre gives users access to details such as demographic targeting data for the ads from US political advertisers, along with billing information, ad spending, and impression data per Tweet.

“We are making it clearer than ever who is advertising US federal political campaign content on Twitter,” Twitter said in a blog post.

The transparency centre will include all advertisers on Twitter globally but at this stage, only US federal election campaign ads that fall under its new policy will be shown.

Google has vowed to launch a similar transparency centre for political ads on its services this summer. It declined to share additional details.


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Maximum Residue Level: Dilemma of agricultural product exporters in Sri Lanka

Wednesday, 19 September 2018

Due to increased emphasis on consumer health, majority of developed countries such as EU, Japan and the US insist on MRL testing of food items which has to be done by the exporter. The Codex Alimentarius Commission which is an inter-governmental bod


East Container Terminal blunder: Learn from Chinese

Tuesday, 18 September 2018

Minister for Ports and Shipping Mahinda Samarasinghe informed the press in August that Cabinet has approved the development of East Container Terminal (ECT) of Colombo Port by the Ports Authority. According to approval: nPorts Authority would develop


President Sirisena, playing with fire, must take note that smoke will get into his eyes

Tuesday, 18 September 2018

Penchant for playing with fire President Gamaralalage Sirisena has always had a penchant for playing with fire. He did fire-play at the local government elections when he made a disastrous U-turn and went round country blasting the party and its lea


Response to claims that Sri Lanka was in a ‘debt trap’ in 2014 due to ‘Chinese loans’

Monday, 17 September 2018

Several Western analysts have carried out a relentless media campaign in keeping with their own geopolitical agenda, to suggest that China was luring Sri Lanka into a carefully engineered debt trap.


Columnists More