Home / Marketing/ J. Walter Thompson duo selected to represent Sri Lanka at AdFest 2018

J. Walter Thompson duo selected to represent Sri Lanka at AdFest 2018

Comments / {{hitsCtrl.values.hits}} Views / Monday, 26 February 2018 00:00

Reinforcing J. Walter Thompson’s pioneering spirit, Akila Abdul Azeez and Minendra Sarathchandra collaborated to deliver a compelling, relevant and innovative campaign which saw them winning the 2018 AdFest Young Lotus competition.

Organised by the 4A’s in Sri Lanka, 49 teams representing reputed agencies from across Sri Lanka competed for the opportunity to represent Sri Lanka at AdFest 2018 in Pattaya, Thailand. The competition, which is a part of AdFest, aims to recognise young talent, while encouraging and helping them to improve their skills under the guidance of experienced advertising professionals. 

Participants were given a written brief and a specified time to develop a campaign. They were required to provide a short presentation to a judging panel consisting of leading creative talent from the advertising industry.

Commenting on their win, Minendra said: “When we were initially given the brief and asked to create an integrated 360° campaign, we had a few ideas that were okay but we knew weren’t going to be anything amazing, it wasn’t until later on in the day that there was literally a ‘Eureka!’ moment between Akila and myself, where we knew exactly which idea was going to work and how it should be executed.”

“It was a tough day with a lot of healthy competition and we are so excited to represent Sri Lanka on an international stage!” Akila added.

J. Walter Thompson Group Sri Lanka CEO Alyna Haji Omar, commenting on the duo’s win, said: “We have made a conscious effort to not only recruit but to invest in young talent and are so thrilled that Akila and Minendra have won this opportunity to gain international exposure. Advertising is an industry where it is easy to get cynical and we believe it is very important to get the boldest and most fearless young people into our business, and an opportunity like this is great because it focuses on fresh creative talent and what they can bring to the table.”

The J. Walter Thompson Group specialises in creating pioneering solutions that transform brands and businesses and change the world. JWT along with Contract and Fortune offers end-to-end brand solutions. The group has been in Sri Lanka for over 35 years and handles a diverse portfolio of international and local brands which includes telcos, aviation, tourism, FMCG, healthcare, financial services, construction fashion, sports, etc.

Share This Article


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Putin, Mahinda and Gotabaya

Tuesday, 20 March 2018

I have to say that I am very happy indeed about the resounding victory scored by President Putin. If not for him, there would be no multi-polarity in the world; no chance of a global equilibrium; no ally for the rising economic power of China which w

President’s backflip toward Rajapaksa camp summons Ranil’s reserves to meet the challenge

Tuesday, 20 March 2018

Ranil Wickremesinghe, Prime Minister of Sri Lanka, is hard put to it in meeting the very strenuously intricate challenge foisted upon him by his partner in the Yahapalanaya Government – President Maithripala Sirisena. Inasmuch as Mahinda Rajapaksa

The world moves forward and we move backwards

Tuesday, 20 March 2018

Communal riots emerged once again. It will emerge over and over again since we, those who govern and those who are governed, over and over again prove that we do not learn from the past mistakes. My first experience of communal riots was black July 1

Drop the guns, ‘Hit Refresh’

Tuesday, 20 March 2018

‘Drop the guns’ is my addition based on his own analysis, but ‘Hit Refresh’ is Satya Nadella’s main title of the quite praiseworthy book with a vision for everyone, not only in the technology field, but also in other areas of knowledge and

Columnists More