Home / Marketing/ CIM Sri Lanka to host Talk Point today on ‘Building and sustaining a brand – A captain’s viewpoint’

CIM Sri Lanka to host Talk Point today on ‘Building and sustaining a brand – A captain’s viewpoint’


Comments / {{hitsCtrl.values.hits}} Views / Monday, 13 August 2018 00:00


The Chartered Institute of Marketing Sri Lanka will be hosting its fifth Talking Point Program for this year under the theme ‘Building and sustaining a brand – A captain’s viewpoint’ on 13 August from 6 p.m. onwards at the Union Ballroom, Hilton Colombo Residences. It will be an interesting thought provoking discussion with the cricketing legends Shaun Pollock, KeplerWessels and RoshanAbeysinghe as the moderator. 

The program will highlight key concepts such as building brand values, how the team members are led/motivated to live up to the brand values and managing diverse talents and overall perception of the team. 



CIM Sri Lanka Head of Membership Development Charaka Perera stated, “The main objective of the CIM Talking Point series is to initiate productive discussions within the marketing community and to impart knowledge on trending themes, challenges and opportunities. We hope to continue to add value to all the marketing professionals through our Talking Point series.” 

The Talking Point programs are organised with the objective of highlighting emerging themes in marketing/business and to discuss best practices to support strategic decisions for the future. This forum will bring together Business leaders, CIM Members and Corporate Executives and it will be a platform for participants to share and exchange key insights which would help them in making decisions in their own organisations. 

CIM is the largest community of professional marketers in the world with 100 years of heritage delivering education, membership and insight offerings to the marketing and sales profession. CIM Sri Lanka is the first international branch of CIM UK comprising the largest number of members, both professional and students outside the UK. The regional institute has always campaigned for greater recognition and excellence in the marketing profession in Sri Lanka, through education, training and professional development.


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

In the desert of Tamil films, actor Sivaji Ganesan was an oasis

Saturday, 22 September 2018

‘Indian Film,’ first published in 1963 and co-authored by former Columbia University Professor Erik Barnouw and his student Dr. Subrahmanyam Krishnaswamy, is considered a seminal study of the evolution and growth of Indian cinema. The book is cit


Imran may turn blind eye to blasphemy law and persecution of Ahmadiyyas

Saturday, 22 September 2018

There are clear signs that Pakistan’s freshly minted Prime Minister, Imran Khan, will make a sincere effort to reduce corruption and maladministration in the domestic sphere. In foreign affairs he is likely to make a brave attempt to mend fences wi


The rate of exchange, capital flight and the Central Bank

Friday, 21 September 2018

The Central Bank (CBSL) exists for the sole purpose of price stability. Its controls on the financial system and monetary policy exist to maintain price stability. As put forth many times by the Governor, the failing of the CBSL to control inflation


Red flag over the Sri Lankan Navy

Friday, 21 September 2018

Shocking story Rusiripala, a former banker in Sri Lanka, who has taken to writing in Daily FT, is perturbed by the red flag I have raised (Daily FT article 18 September) over the shocking charge that our Navy had operated a ransom gang that had abduc


Columnists More