Marketing

Engage, not sell: Embracing the millennial consumer

/ Thursday, 17 August 2017 00:16

By Madu Ratnayake Millennials, the generation born from the early 1980s to the early 2000s, are driving a major paradigm shift in the business-co...


Eagerly awaited Effie Awards 2016 to be held soon

/ Thursday, 17 August 2017 00:14

Winners of the prestigious Effie Awards 2016 will be announced in September and the advertising industry is now waiting in eager anticipation for t...


PIMA holds evening discussion on neuromarketing and consumer neuroscience

/ Wednesday, 16 August 2017 00:00

A cream of regional experts on neuroscience and marketing in Sri Lanka and India who lead diversified conglomerates shared their experiences and in...


SLIM’s PCM holds 3rd inauguration

/ Wednesday, 16 August 2017 00:00

Preliminary Certificate in Marketing (PCM) the foundation course of marketing conducted by Sri Lanka Institute of Marketing (SLIM) had its third in...


Tharanga Vithanage of Hyundai Lanka among Top 50 Brand Leaders of CMO Asia

/ Wednesday, 16 August 2017 00:00

Tharanga Vithanage, Head of Sales and Marketing, Hyundai Lanka was recognised amongst Asia’s Top 50 Brand Leaders at the eighth CMO Asia Awar...


Sri Lanka: Top 20 market globally for consumer goods

/ Wednesday, 16 August 2017 00:00

The Sri Lanka Pro Foods exhibition seminar was staged at BMICH under the theme ‘Export Food Trade: Gaps, Potentials and Way Forward’. C...


eMarketingEye bags 19 wins at Horizon Interactive Awards

/ Wednesday, 16 August 2017 00:00

  Registers wins several other categories beyond ‘Travel & Tourism’  eMarketingEye (www.emarketing...


CIM Sri Lanka introduces youth to powerful planning tools and true value of sportsmanship

/ Tuesday, 15 August 2017 00:18

  The Chartered Institute of Marketing (CIM) Sri Lanka introduced the students of leading international schools to a powerful marketing p...


Young Members Forum to hold workshop on ‘Marketing & Digitalization’

/ Tuesday, 15 August 2017 00:16

The Young Members Forum (YMF) of the Ceylon Chamber of Commerce, which works towards shaping the younger generation to become future leaders, will ...


Sri Lanka Retail Forum 2017 on 13 September

/ Tuesday, 15 August 2017 00:15

The Sri Lanka Retail Forum 2017 is scheduled to take off on 13 September in Colombo, under the theme ‘Winning the New Consumer: Energizing Re...


CIM Sri Lanka celebrates academic achievements at 25th graduation ceremony

/ Friday, 11 August 2017 00:00

The Chartered Institute of Marketing Sri Lanka concluded its graduation and the membership investiture for the year 2017 recently. CIM Sri Lanka m...


Two young professionals from Leo Burnett Sri Lanka selected to join The Leaders Studio by Publicis Groupe

/ Friday, 11 August 2017 00:00

Wasim Akram and Rinesh Jayarathne, two dynamic young professionals from Leo Burnett Sri Lanka, were recently selected to join The Leaders Studio, a...


Union Bank’s Rajiv David amongst Asia’s Top 50 Brand Leaders

/ Friday, 11 August 2017 00:00

Rajiv David – Senior Manager, Marketing at Union Bank was recognised amongst Asia’s Top 50 Brand Leaders at the 8th CMO Asia Awards for...


Union Bank wins big at the CMO Asia Awards 2017

/ Friday, 11 August 2017 00:00

Union Bank was conferred three prestigious awards for excellence at the CMO Asia Awards 2017, concluded in Singapore recently.   These accol...


Sarva Inspiration Session highlights digital innovation

/ Tuesday, 8 August 2017 00:00

Sarva Integrated recently concluded yet another Inspiration Session titled ‘Market Updates: Being a digital transformer in a connected world&...


Lankan consumers to spend more on discretionary items: Nielsen

/ Tuesday, 8 August 2017 00:00

     By Shehana Dain Amidst the challenging economic condition global research firm Nielsen last week declared opt...


Cloud-based 99RetailStreet ‘Unorganised Retail’ platform now in Sri Lanka

/ Tuesday, 8 August 2017 00:00

  99RetailStreet, a Cloud-based Common Commerce Platform provides services to ‘Kades’, individual pharmacies and ...


The end of the Chief Marketing Officer

/ Tuesday, 8 August 2017 00:00

    It’s the end of an era at The Coca-Cola Company with the retirement of its Chief Marketing Officer, Marcos De Q...


Sri Lanka’s first - ever Colombo International Shopping Festival in October

/ Tuesday, 8 August 2017 00:00

The Sri Lanka Retailers’ Association (SLRA) www.slra.lk under the patronage of the Ministry of Tourism Development and Christian Religious Af...


Phoenix Ogilvy Planning Head wins top WPP Award

/ Thursday, 3 August 2017 00:24

Ajinkya Pawar, the Planning Head of Phoenix Ogilvy Ltd., Colombo, won the prestigious WPP Atticus Awards 2016.  WPP Atticus Awards honour or...


Today's Columnists

Sri Lanka must move from politics to business

17 August 2017

Last week, the Yahapalana Government, which came on the promise of good governance and weeding out corruption, had its first blow, when a senior minister and deputy leader of the party had to resign over allegations of corruption. Whilst the sha...


Failures in education drag the country down

17 August 2017

When the country received independence in 1948, the administration and education was of extremely high standard. In 1956, the S.W.R.D. Bandaranaike Government made Sinhala the Official Language and converted education to Swabasha, includi...


Three things to ponder on the 150th Anniversary of the World’s Finest Tea

16 August 2017

The Colombo International Tea Convention 2017 concluded on Friday, elegantly supported by our most accomplished cricketer and commended by several of the international delegates as the most significant gathering of the global tea industry. For ma...


Ravi K’s altruistic suicide!

15 August 2017

Ravi Karunanayake sacrificed his pride and position by tendering his resignation to save the Maithri-Ranil Government cabal. He could have faced and defeated the no confidence motion against him if Maithri (who owes his presidency to Ravi) and Ran...


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