Marketing

SLIM commences CIM classes in the New Year

/ Wednesday, 22 February 2017 00:00

Pradeep Edward (Vice President – SLIM) Sri Lanka Institute of Marketing (SLIM), the national body for marketing, is the very...


eMarketingEye celebrates 10th anniversary by reaching new heights

/ Wednesday, 22 February 2017 00:00

  Achieves record haul of 27 award wins in 2016 and reaches a century of awards since inception  eMarketingEye (ww...


Coca-Cola’s top achievers shine at National Sales Conference

/ Wednesday, 22 February 2017 00:00

Under the theme ‘Be the Best,’ Coca-Cola Beverages Sri Lanka Ltd. recently hosted its annual National Sales Conference for 2017. The ev...


End of the life cycle

/ Thursday, 16 February 2017 00:04

  Most companies we see who have achieved great heights in the corporate world have started small. With either a lucky invest...


Why Apple lost its place as the world’s most valuable brand

/ Thursday, 16 February 2017 00:03

How is it possible that on the very day Apple announced record 4th quarter revenues of $ 78 billion Brand Finance announced that Apple’s bran...


CIM Sri Lanka heralds 2017 with Talking Point series on marketing insights

/ Thursday, 16 February 2017 00:00

The Chartered Institute of Marketing (CIM) Sri Lanka held its inaugural Talking Point Program for the New Year titled ‘Insights for Marketing...


CIM Sri Lanka Chairman keen to take marketing education to greater heights

/ Wednesday, 15 February 2017 10:03

By Charumini de Silva Overwhelmed by the rich culture that the Chartered Institute of Marketing (CIM) Sri Lanka has fashioned during the last two...


Varun Beverages Lanka announces ‘Pepsi Emoji’ competition winners

/ Wednesday, 15 February 2017 10:02

  Varun Beverages Lanka Ltd. announced the winners of the recently conducted popular ‘Pepsi Emoji’ competition w...


ACL wins double awards at SLIM NASCO 2016

/ Wednesday, 15 February 2017 10:01

ACL Cables PLC, Sri Lanka’s No. 1 cable manufacturer, clinched two awards at the National Sales Congress (NASCO) organised by Sri Lanka Insti...


‘Beckileaks’ email furore puts brand Beckham on the back foot

/ Thursday, 9 February 2017 00:00

Reuters: David Beckham, the former England soccer captain turned international celebrity, was hit by a media onslaught on Monday after a series of ...


Google pips Apple in Brand Finance survey

/ Thursday, 9 February 2017 00:00

  Google has replaced Apple as the world’s most valuable brand, with a brand value of $ 109.5 billion, according to B...


CIM Sri Lanka partners with FITIS

/ Wednesday, 8 February 2017 00:00

The Chartered Institute of Marketing Sri Lanka entered into an Association Partnership with Federation of Information Technology Industry Sri Lanka...


SLIM celebrates 30 years of PCM

/ Wednesday, 8 February 2017 00:00

  Induction of 2017 fresh batch Preliminary Certificate in Marketing (PCM), the three month course launched by the Sri ...


CIM SL participates in EDEX for 11th consecutive year

/ Wednesday, 8 February 2017 00:00

  Pathway towards a leading professional marketing career The Chartered Institute of Marketing, Sri Lanka participated ...


Facebook reaches 1.86 billion monthly users; Generates $ 10 b profit in 2016

/ Friday, 3 February 2017 00:00

Los Angeles (Variety.com): Facebook keeps raking in the profits, thanks to ever-growing user numbers: The company reported Wednesday that it now ha...


Nadi appointed to Board of Trustees CIM UK

/ Friday, 3 February 2017 00:00

Nadi B. Dharmasiri has been elected to the Board of Trustees of The Chartered Institute of Marketing (UK) on a three-year term beginning in January...


MullenLowe: Challenging mindsets with effective advertising

/ Tuesday, 31 January 2017 00:00

MullenLowe Sri Lanka is the local office of the MullenLowe Group, a member of the $7.6 billion Interpublic Group (IPG) – one of the world&rsq...


Interbrand to grow market penetration in Sri Lanka

/ Thursday, 26 January 2017 00:03

World’s leading brand consultancy and MND to take Sri Lankan brands global Interbrand, the world’s largest and most...


CIM Sri Lanka Talking Point program kicks off New Year with “Insights for Marketing in 2017”

/ Tuesday, 24 January 2017 00:02

The Chartered Institute of Marketing (CIM) Sri Lanka will be hosting its first CIM Talking Point programfor this year on 31 January at the Union Ba...


Arpico honours top sales professionals in local manufacturing and distribution sector

/ Tuesday, 24 January 2017 00:01

Richard Pieris & Co PLC honoured its top sales professionals and distributors in the local manufacturing and distribution sector for the year 2...


Today's Columnists

Ting, ting! Alarm bells for the economy, jingle bells for the banks!

24 February 2017

Even after discounting for political rhetoric (on all sides), economists are convinced that our economy is in a critical stage. This course is the culmination effect of how the economy has been managed over the last few decades. At the same time, ...


A ‘Big Match’ ban: Monkey business?

24 February 2017

FEVER – There is a sense in which tradition (not always defensible on rational grounds) is a rite of passage for politicians as much as for schoolboys in which to “Be (Thou) Forever” means players from all walks of life partake i...


Government very badly needs a PR machine to highlight the positives

24 February 2017

When the BJP was getting a lot of bad press all over the world and particularly in the US, to counter the bad press, Lal Krishna Advani, then BJP President, decided to launch an overseas wing to educate American lawmakers, the American people and ...


Mobilising against measles

23 February 2017

The WHO South-East Asia Region is making rapid progress against vaccine-preventable diseases. The Region was certified polio-free in 2014. Maternal and neonatal tetanus was routed in 2016. And routine immunisation for diseases such as diphtheria a...


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