Marketing

SLIM Brand Excellence holds a series of workshops for campaign participants

/ Tuesday, 26 July 2016 00:02

Three workshops under the topic ‘How to craft a winning entry for Brand Excellence’ were organised by SLIM as part of this year’s...


CIM Sri Lanka partners with ‘The Residences at One Galle Face’

/ Tuesday, 26 July 2016 00:01

The Chartered Institute of Marketing Sri Lanka entered into a strategic partnership with ‘The Residences at One Galle Face’ renowned pr...


Publicis stuns market with strong Q2 underlying sales growth

/ Monday, 25 July 2016 00:00

Reuters: France’s Publicis impressed investors on Thursday with quarterly figures that flagged the success of a sweeping reorganisation and t...


Exquisite design solutions from Mediagallery

/ Monday, 25 July 2016 00:00

Mediagallery CEO Masud Zaheed   Mediagallery is a promising new entrant to Sri Lanka’s graphic design industry. Inspired...


Marketing ‘Made in Sri Lanka’ to the world

/ Friday, 22 July 2016 00:00

By virtue of a country’s bio diversity, natural climatic conditions, heritage and cultural diversity, many commodities and products are avail...


CIM Sri Lanka to hold Graduation Ceremony and Membership Investiture 2016 on 27 July

/ Friday, 22 July 2016 00:00

The graduation ceremony and the membership investiture of the Chartered Institute of Marketing Sri Lanka is scheduled to be held on 27 July, at the...


Ravi Jayawardhena wins IPM ‘People Leader in Marketing’ Award

/ Friday, 22 July 2016 00:00

Ravi Jayawardena receiving award for ‘People Leader in Marketing 2016’ from Shantha Katapearachchi, member of the panel of judges at IP...


Unilever sharpens P&G rivalry by buying Dollar Shave Club

/ Friday, 22 July 2016 00:00

Unilever Plc is to buy US-based Dollar Shave Club, expanding its presence in the growing market for male grooming products and sharpening ...


Laila Gunesekere-Martenstyn honoured Gold Award for Extra Ordinary Contribution to advertising industry

/ Thursday, 21 July 2016 00:00

Advertising industry stalwart, Laila Gunesekere-Martenstyn was recently honoured with a Gold Award for her Extra Ordinary Contribution to the indus...


Coca-Cola goes for Gold in Rio 2016 Olympic Games

/ Thursday, 21 July 2016 00:00

As the clock ticks down to the Opening Ceremony of the Rio 2016 Olympic Games, Coca-Cola has its eyes set on celebrating gold – but not just ...


Ogilvy PR sharpens skills with Red Arrow training

/ Thursday, 21 July 2016 00:00

  Daniel Ch’ng, Global Chief Learning Officer for Ogilvy Public Relations, was recently in Sri Lanka to conduct &lsquo...


Clear national strategy results in strong brands

/ Wednesday, 20 July 2016 00:00

Whilst we have heard a lot of rhetoric about Sri Lanka becoming the ‘Tiger’ nation of South Asia in the last couple of years, ...


Globally renowned Martin Roll and Sam Dias to share insights on brand strategy and brand valuation at CA Sri Lanka Strategy Summit

/ Wednesday, 20 July 2016 00:00

Two globally renowned strategy specialists, Martin Roll and Sam Dias are set to take Colombo by storm at next week’s Strategy Summit...


US regulator targets ‘influencer’ internet ad campaigns

/ Monday, 18 July 2016 00:00

Reuters: The US Federal Trade Commission’s settlement this week with Warner Bros Home Entertainment Inc highlighted the regulator’s inc...


UK advertising survey sees decline in adspend post-Brexit vote

/ Monday, 18 July 2016 00:00

Reuters: Companies will cut spending on advertising in Britain over the next two years as the country’s economic prospects are clouded by unc...


Omnicom’s ‘Toy Boy’ transforms local Omnicom office with uniquely-branded ‘Playshop’

/ Monday, 18 July 2016 00:00

Jian Yang, Omnicom’s Hasbro business lead based in Singapore, drops in to pass on the Allspark of Inspiration to his colleagues in S...


Hanover courts British business after Brexit

/ Monday, 18 July 2016 00:00

BERLIN (Reuters): The German city of Hanover, best known for hosting trade fairs, launched a campaign on Friday to woo UK companies to move there a...


How to build and sustain a corporate and personal brand

/ Monday, 18 July 2016 00:00

Brands, just like people, have a voice – the tone, manner and personality of communication that distinguishes one personality from another. H...


Connected consumer dynamics in Sri Lanka

/ Monday, 18 July 2016 00:00

Consumer adoption of technology has transformed marketing in recent years. But despite this transformation, understanding the target audience still...


CIM Sri Lanka Annual Conference concludes on a high note

/ Wednesday, 13 July 2016 00:00

The Chartered Institute of Marketing Sri Lanka (CIM SL) held its annual flagship event, the CIM Annual Conference, on 28 and 29 June, at ...


Today's Columnists

Kilinochchi: The forgotten city of today!

26 July 2016

I still remember travelling in an armed car on route to Kilinochchi and then taking an Air Force chopper that hugged a railway track to avoid sniper attacks way back in 2007-2009. At that time Kilinochchi was making headline news daily, given that...


Students’ troubles in universities: A question of misconceived cultural property rights?

25 July 2016

   Being the hotbed of trouble in the correct direction is a must Sri Lanka’s state-owned universities have always been hotbeds of trouble. Troubles are good for universities if they are in the right direction. U...


Freight, new price ruling

25 July 2016

Freight, new price ruling The Freight Transport Association (FTA) says the European Commission’s adoption of new pricing rules for shipping lines will modernise the industry and bring it into the 21st century. As reported in Lloyd&rsq...


Think outside the box, the way out?

23 July 2016

A classic example of our cultural predictability is explicit in the saga behind the naming of Sri Lanka’s only international airport   It will not be wrong to say that we are a country in a permanent state of crisis, but...


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