Marketing

“SLIM Brand Excellence ensures everyone walks away a winner”: SLIM Vice President

/ Tuesday, 27 September 2016 00:07

Q: What is the ultimate purpose behind the organisation of SLIM Brand Excellence? A: The primary purpose of SLIM Brand Excellence is to recognise...


The Capital Maharaja Organization makes waves at PMA conference

/ Tuesday, 27 September 2016 00:04

                  &nb...


Unwrapping the candy: What matters most for brands today

/ Friday, 23 September 2016 00:01

By Lulu Raghavan Growing up in Bangalore in the ’80s, I woke up every Sunday morning with great anticipation of a weekly ritu...


OPPO Sri Lanka ties up with Marketing Management Department of Sri Jayewardenepura University

/ Friday, 23 September 2016 00:01

OPPO Sri Lanka joined up with the Faculty of Management Studies and Commerce at University of Sri Jayewardenepura as the ‘Official Mobile &...


Dynamic marketer Neluka De Alwis named one of the Top 50 Women Leaders in Asia by CMO

/ Friday, 23 September 2016 00:01

Neluka De Alwis – Head of Sales & Marketing (Residential) at Shangri-La Hotels, Lanka Recognising the significant achievements of...


Insights Advertising celebrates nine insightful years

/ Friday, 23 September 2016 00:01

Team Insights Nine insightful years – that’s the accomplishment of Insights Advertising, an integrated marketing and communicat...


MullenLowe duo win Lankan leg of Young Spikes digital competition

/ Friday, 23 September 2016 00:01

Chevin Mandawala (left) and Sagar Hiranand, the victorious duo from MullenLowe Sri Lanka Chevin Mandawala and Sagar Hiran and of MullenLowe...


Strong brands can counter negative media

/ Tuesday, 20 September 2016 00:10

Sri Lanka having the rare distinction of hosting the first Corporate Rotaract Club globally, the Singer Rotaract Club celebrated its charter instal...


Businesses urged to respond to the changing face of consumer demand

/ Tuesday, 20 September 2016 00:08

New report draws on global surveys to explore future consumption trends Tastes and expectations to change as consumer class rapidly ex...


Digital innovation turns Sri Lankans into superheroes

/ Tuesday, 20 September 2016 00:07

Still riding high from being crowned Sri Lanka’s Digital Agency of the Year at Campaign Asia, PHD Sri Lanka’s digital arm Alternaet bro...


Six young Sri Lankans to participate at Spikes Asia Festival 2016

/ Tuesday, 20 September 2016 00:05

Advertising professionals from Media Factory, Neo@Ogilvy and Mullen Lowe to represent Sri Lanka at Asian finals By Devin Jayasundera Six ...


YES Academy students launch Spartans Holdings, another Sri Lankan first

/ Tuesday, 20 September 2016 00:03

The second batch of YES Academy’s Certified Practical Brand Manager coaching batch launched a company on their own, signifying yet another in...


Brand-led business transformation

/ Wednesday, 14 September 2016 00:01

  We all intuitively recognise that there is value in brands. Yet, very few businesses – barring fast moving consumer goods comp...


CIM SL hosts Third Talking Point Program for the year 2016 on Digital Marketing

/ Wednesday, 14 September 2016 00:01

The Chartered institute of Marketing Sri Lanka (CIM SL) recently hosted its third Talking Point Program for 2016 on Digital Marketing titled the &...


Kantar ranks Top 10 FMCG brands in Sri Lanka based on LMRB Household Panel

/ Wednesday, 14 September 2016 00:01

The latest Brand Footprint study conducted by Kantar Worldpanel ranked the Top 10 FMCG Brands in Sri Lanka on the basis of 12 months findi...


Sarva Integrated and CIM extend 6-year partnership of excellence

/ Wednesday, 7 September 2016 00:01

Sarva Integrated Managing Director Chrishantha Jayasinghe (left) with CIM CEO Sanjika Perera The Chartered Institute of Marketing ...


CIM Sri Lanka partners First Capital Holdings for cross-discipline knowledge sharing

/ Wednesday, 7 September 2016 00:01

CIM Sri Lanka Vice Chair Brian Selvanayagam, CIM Sri Lanka Chairman Sanjika Perera, First Capital Holdings Chief Executive Officer Dilshan...


The brand as a value creating asset

/ Tuesday, 6 September 2016 00:06

Ruchi Gunewardene, Managing Director Brand Finance Lanka, explores the power of brands in  creating business value The manner in whi...


Rukman Weeraratne recognised at 7th CMO Asia Awards

/ Tuesday, 6 September 2016 00:04

Fifty of Asia’s best marketing professionals were recognised at the 7th CMO Asia Awards held on 4 August at the Pan Pacific Singapore. Rukman...


Hemas unveils ‘Sandama’ logo to celebrate its partnership with distributors

/ Tuesday, 6 September 2016 00:03

Hemas Consumer Brands held its Distributor Convention recently at the Galle Face Hotel, Colombo.  The event was organised to recognise long st...


Today's Columnists

Connected Finance: Setting up your business for higher gains

29 September 2016

By Asanka Abeysinghe  Technology today is changing and shaping the scope of the financial industry at a rapid pace. Customers are frequently looking for more convenient ways to interact with their respective financial institutions and carry...


Lesson from last policy decision of the Fed and BoJ

29 September 2016

  The Federal Reserve System (the Fed) and Bank of Japan (BoJ), two of the main central banks in the world, announced their monetary policy changes on 21 September.  The Fed’s decision was a testimony that the ce...


How to get non-finance colleagues to listen to you when you talk finance: Tips for CFOs

29 September 2016

  Why aren't they listening? Here are several reasons why it can be difficult to get non-financial staff to pay attention to the numbers: They may be intimidated by financial data Finance, similar...


Constitutional paradox: Is Election Commission answerable to people?

29 September 2016

  According to Hindu magazine published in India, the Sri Lankan Foreign Minister Mangala Samaraweera was quoted as saying, “Sri Lanka’s new draft Constitution could be presented in Parliament before the next Budg...


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