Marketing

CIM Annual Conference kicks off in search of “Disruptive Innovation”

/ Wednesday, 29 June 2016 00:00

By Charumini de Silva The Chartered Institute of Marketers flagship event, the CIM Annual Conference 2016 titled ‘Disruptive Inn...


Thank you, creativity...

/ Tuesday, 28 June 2016 00:05

Days 6 and 7 picked up where day 5 left off with a huge array of talent on display. On the agenda were Oscar-winning director Alejandro G. Iñ...


ACL Cables ranked amongst Sri Lanka’s ‘Top 50 Most Valuable Brands’

/ Tuesday, 28 June 2016 00:01

ACL Cables PLC, the country’s No. 1 cable, has marked its ascendency amongst Sri Lankan premier brands by being ranked amongst the Top 50 Mos...


Pan Asia Bank reaches 200,000 Facebook fans

/ Tuesday, 28 June 2016 00:01

Pan Asia Bank recently crossed the 200,000 fan base on the popular social media network, Facebook. This places Pan Asia Bank among the few domest...


Sri Lankan marketers need the service of anthropologists

/ Tuesday, 28 June 2016 00:01

A few years ago, a leading mobile service operator in Sri Lanka had a problem when a new package was introduced by another mobile service operator ...


Seylan Bank ties up with SLIM to offer affinity credit cards

/ Monday, 27 June 2016 00:00

Seylan Bank has partnered with Sri Lanka Institute of Marketing (SLIM) to offer a valued affinity credit card to its members. SLIM members consist ...


World’s 6 largest ad firms join forces to publicise global UN poverty goals

/ Monday, 27 June 2016 00:00

NEW YORK  (Thomson Reuters Foundation): The world’s six largest advertising firms are putting rivalry aside to help get the word out on ...


Do not go gentle; piss people off

/ Monday, 27 June 2016 00:00

By Hari Krishnan and Dilshara Jayamanna, reporting from the Cannes Lions International Festival of Creativity So here we are on Day 5 a...


NDB Good Life Card presented to Embassy of Republic of Iraq in Sri Lanka Head of Mission

/ Monday, 27 June 2016 00:00

NDB Vice President Branch Network Management Sanjaya Perera presenting an NDB Good Life Credit Card to Embassy of the Republic of Iraq in Sri Lanka...


WPP chief says ad giant risks losing sway in Europe after UK vote

/ Monday, 27 June 2016 00:00

CANNES (Reuters): British advertising giant WPP warned on Friday it was in danger of losing sway in continental Europe after Britain voted...


Visa launches Olympics campaign, undeterred by woes in Brazil

/ Friday, 24 June 2016 00:00

The “Carpool” film melds a diverse roster of more than 20 members of Team Visa -- a group of Visa sponsored world-class Olympic and Par...


Smoke and mirrors in marketing is well and truly over

/ Friday, 24 June 2016 00:00

    By Hari Krishnan and Dilshara Jayamanna,  reporting from the Cannes Lions International Festival of Creativi...


Burnetters fly high at their PlayShop 2016

/ Friday, 24 June 2016 00:00

  Leo Burnett Solutions Inc. (LBSI), the local office of the global advertising network Leo Burnett Worldwide, recently condu...


SLT ties up as Strategic Partner of CIM Annual Conference for 16th successive year

/ Friday, 24 June 2016 00:00

From left: CIM Sri Lanka Manager Membership Development Sanjay Hettiarachchi, CIM Sri Lanka Chairman Sanjika Perera, SLT Chief Marketing Officer an...


Instagram’s user base grows to over 500 million

/ Thursday, 23 June 2016 00:00

San Francisco (Reuters): Instagram now boasts more than 500 million users, more than 80 percent of whom are outside the United States, the company ...


Twitter allows users to share 140-second videos

/ Thursday, 23 June 2016 00:00

Reuters: Twitter, known for its 140-character limit on tweets, is now allowing users to post longer videos – of up to 140 seconds. The chan...


Time to think BIG on brands

/ Thursday, 23 June 2016 00:00

It is no coincidence that a country’s economic power is usually associated with the ownership of powerful global brands. Many of Brand Finan...


Hollywood glitterati and a no-show by Samsung

/ Thursday, 23 June 2016 00:00

By Hari Krishnan and Dilshara Jayamanna reporting from  the Cannes Lions International Festival of Creativity The third day of th...


Sarva creatives off to Cannes!

/ Thursday, 23 June 2016 00:00

Winners Hibshi Moulana and Kavinda Welegedara with Sarva Integrated Managing Director Chrishantha Jayasinghe Two young creative and marketi...


Mobile Internet ad spend to exceed desktop in 2017: ZenithOptimedia

/ Thursday, 23 June 2016 00:00

A man uses his mobile phone as he walks past an advertisement in central London 8 September 2009 – REUTERS Reuters: Businesses are se...


Today's Columnists

Brexit and the impact on the Sri Lankan economy

1 July 2016

Background The United Kingdom European Union membership referendum, known within the United Kingdom as the EU referendum was held on 23June to decide whether the UK is going to remain within the European Union (EU) or leave the EU. T...


The National List: A system in need of reform

1 July 2016

The original purpose of the National List was to ensure that Sri Lankan Parliament saw the appointment of educated men and women with professional and/or academic experience who may be able to contribute towards the development of sound and consis...


Building capacity at board level in the financial sector should be a top priority

1 July 2016

Given the governance issues in the NBFIs, the regulator’s initiative to assist commercial banks and NBFIs to achieve the highest standards of personal and organisational performance by conducting regular bank directors’ symposiums to e...


BBS threatens an Aluthgama repeat

1 July 2016

The threat of repeating Aluthgama is tantamount to admission of responsibility for the pogrom of Aluthgama on 15 June in 2014 I have been accused by many in comments to my articles that I continue to write about the pogrom in Alu...


Columnists More