Marketing

CIM Sri Lanka’s inaugural Teachers Forum envisions education in the new age

/ Wednesday, 21 June 2017 00:00

The Chartered Institute of Marketing Sri Lanka held its first Teacher’s Forum titled ‘The New Age Education’ with the objective o...


2 Gold awards for Seylan Bank

/ Wednesday, 21 June 2017 00:00

  ‘Best Digital Media Team of the Year’ and ‘Best Use of Digital Channels’ at Golden Globe Tiger Awards 20...


Leo Burnett celebrates 18 years in Sri Lanka

/ Wednesday, 21 June 2017 00:00

Leo Burnett Sri Lanka, the local office of the global advertising network Leo Burnett Worldwide recently celebrated its 18th anniversary. Leo Burne...


Lewie Diasz lists 4 steps to build personal strategy

/ Wednesday, 21 June 2017 00:00

Following is the address by Lewie Diasz at the launch of his book ‘Marketing & Business Strategy’ on Monday amidst a select gatheri...


Sri Lanka’s PR Wire honoured as Gold Winner in 7th Annual 2017 PR World Awards

/ Tuesday, 20 June 2017 00:00

Sri Lanka’s PR Wire has earned the prestigious PR World Awards for the Single Boutique Office Category.  The coveted annual PR World A...


eMarketingEye achieves six wins at Interactive Media Awards

/ Tuesday, 20 June 2017 00:00

From left: eMarketingEye COO Shameera Liyanage, CEO Rajitha Dahanayake, Vice President Online Marketing Kusalika Basnayake and Vice President &ndas...


The future of advertising

/ Tuesday, 20 June 2017 00:00

By Madushka Balasuriya It was the best of times, it was the worst of times. Alas, this is no Dickensian tale but arguably the most apt way to des...


SLIM Strategic Brand Management Diploma opens doors to aspiring brand managers

/ Thursday, 15 June 2017 00:00

  Sri Lanka Institute of Marketing (SLIM) announced the latest intake for the Diploma in Strategic Brand Management (DSBM) at...


Dentsu Aegis Network clarification on Threeshul BTL

/ Thursday, 15 June 2017 00:00

Dentsu Aegis Network issued the following clarification on the article titled ‘Threeshul BTL and mangham gaxiola mcgarrybowen Singapore annou...


Two teams from Leo Burnett to vie at Cannes Young Lions Competition

/ Thursday, 15 June 2017 00:00

Four winners for Young Lions Design & Print categories from Leo Burnett Sri Lanka, from left: Amrit Paulraj and Falul Hallaj, Winners Young Lio...


Nestlé wins ‘Cannes Lions Young Marketer Sri Lanka 2017’

/ Wednesday, 14 June 2017 00:04

Nescafé Brand Manager Umeshinie Kurukulasuriya (left) and Nestomalt Assistant Brand Manager Ashani Ratnayake Nestlé to re...


NDB signs Umaria as Brand Ambassador for new product

/ Wednesday, 14 June 2017 00:02

From left: Assistant Vice President, Marketing NDB - Sanjaya Senarath, Director/ CEO NDB Dimantha Seneviratne, Umaria Sinhawansa and Farah Anne Som...


Threeshul BTL and mangham gaxiola mcgarrybowen Singapore announce joint venture

/ Wednesday, 14 June 2017 00:01

Sri Lanka’s Threeshul BTL Ltd joining forces with mangham gaxiola mcgarrybowen (MGMB). Partner of mangham gaxiola mcgarrybowen, Stephen Mangh...


Entries for SLIM NASCO awards close on Friday

/ Monday, 12 June 2017 00:12

Sri Lanka Institute of Marketing (SLIM), the national body for marketing, invites organisations to nominate outstanding individuals from their sale...


Sri Lanka’s first management book to be published in UK and USA

/ Monday, 12 June 2017 00:10

‘Marketing & Business STRATEGY’ authored by Lewie Diasz will be launched on 19 June amidst a select gathering of the corpo...


Relevance of brand valuation

/ Monday, 12 June 2017 00:09

Ruchi Gunewardene, Managing Director and Ali Alihussain, Valuation Manager of Brand Finance Lanka, respond to MTI’s Hilmy Cader, who question...


Duo from Neo@Ogilvy emerges victorious at Cannes Young Lions, 2017 – Cyber

/ Monday, 12 June 2017 00:08

The winning duo Havishmi Sivananthan and Udara Dharmasena with Neo@Ogilvy Head Amitha Amarasinghe   Once again demonstrating w...


Taking the lion’s share of export markets

/ Monday, 12 June 2017 00:07

By Chris Ranasinghe  Sri Lanka’s export trade will gain a further impetus with the reintroduction of GSP Plus and Sri Lankan brands wi...


Sri Lankan ad agencies get set to participate in SLIM Effie Awards 2016

/ Monday, 12 June 2017 00:07

From left: SLIM Vice President Suranjith Swaris, Effie 2016Head of Jury Imal Fonseka and Effie2016 Project Chairman Shaminda Perera ...


zMessenger expands to 7 ASEAN countries with Japanese ad veteran

/ Monday, 12 June 2017 00:05

From left: Ryoichi Hayakawa Striders Corporation, Chuo Senko President Director Takeshi Hompo, zMessenger Co-Founder/CEO Jayomi Lokuliyana, zMessen...


Today's Columnists

On which “beast’s” back does the burden of governance (not) rest?

23 June 2017

I was very hopeful when circumstances necessitated a national government of sorts in a hazy summer concatenation now long forgotten. At the time, we all thought the union of two major mainstream mindsets would result in a smorgasbord of good thing...


Yes or no to Paris Accord; let us reassess climate change

23 June 2017

By K.C. Somaratna Introduction I attended an international conference titled ‘Climate Change: Facing the challenge beyond COP 21’ in Colombo in February 2017. The conference attracted climate scientists from many countr...


Education allocations must target youth unemployment

23 June 2017

There is now a commitment to increase the number of students entering universities by 2020 and also to allocate more funds for vocational training.  The current intake into government universities is around 25,000 per year. Nearly 60% (150,...


Our tryst with mosquitoes!

22 June 2017

This small specie – small in size but quite big in impact – is creating havoc among us these days. The Government has a serious emergency at hand consequent to mosquito bites and specifically the bites of one species – Aedes aegy...


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