Marketing

Interbrand launches inaugural ‘Breakthrough Brands’ report

/ Monday, 29 August 2016 00:01

Interbrand, the world’s largest and most influential brand consultancy, set out to discover the world’s leading emerging brand...


Granular level insights key to actionable results in market research: TNS Digital Director

/ Wednesday, 24 August 2016 00:01

Before the rapid proliferation of the internet, it was marketing research firms that acted as beacons of light for companies in understanding the n...


Sampath Bank Head of Marketing Dharmasiri among CMO’s Top 50 Women Leaders in Asia

/ Wednesday, 24 August 2016 00:01

Sampath Bank Head of Marketing Nadi Dharmasiri (right) receives the Top 50 Women Leaders in Asia Award in Singapore Nadi Dharmasiri, Head o...


Coteso Global CMO Nayomi Handunnetti recognised as one of Asia’s 50 Women Leaders

/ Wednesday, 24 August 2016 00:01

Coteso Global Ltd. Chief Marketing Officer Nayomi Handunnetti (right) receives her CMO Asia Award 2016 in Singapore At the seventh edition ...


CIM Sri Lanka celebrates academic achievements at 2016 Graduation

/ Tuesday, 23 August 2016 00:03

The Chartered Institute of Marketing (CIM) Sri Lanka concluded its Graduation Ceremony and the Membership Investiture for the year 2016 recently.&n...


7-star Achilleion to power 7-star Captain Angelo Mathews

/ Tuesday, 23 August 2016 00:02

Known as Captain ‘Marvel’, Angelo Mathews lead his young Sri Lankan unit to a remarkable historic win as they whitewashed Australia, th...


Star-studded Spikes Asia speaker line-up is announced

/ Tuesday, 23 August 2016 00:01

Content from across the creative spectrum is set to fill the stages The countdown to Spikes Asia has officially begun and the ful...


Leadership workshop by Colombo Uni. MBA Alumni Association on 25 Aug.

/ Thursday, 18 August 2016 00:00

Does your DNA determine the strength of your leadership skills? Are you a natural born leader destined to lead? These are concepts that have been p...


CIMA Business Leaders Summit to highlight investing in talent and adopting thriving digital business models

/ Thursday, 18 August 2016 00:00

At the upcoming CIMA Business Leaders Summit on 23 and 24 August, discussions on how organisations can breakdown silos for value creation and how c...


Unskilled labour shortage biggest hurdle for industrial sector

/ Thursday, 18 August 2016 00:00

From Left to Right: CHEC Port City Colombo Head of HR Dr Giovanna Ying Wang, Chamber of Construction Industry President Dr Surath Wickrama...


Welcome to the social media shopping mall

/ Monday, 15 August 2016 00:01

By Karan Girotra, Ruslan Momot and Elena Belavina http://knowledge.insead.edu: Social media and e-commerce have converged on China&rsquo...


Rajiv David from Union Bank awarded ‘Marketer of the Year’

/ Monday, 15 August 2016 00:01

Rajiv David – Manager Marketing at Union Bank was awarded ‘Marketer of the year’ title at the seventh CMO Asia Awards for Excelle...


EWIS Group CMO is Asia’s Best Marketer 2016

/ Monday, 15 August 2016 00:01

Mubarak-Sadhar (right) receiving Asia’s Best Marketer Award 2016 Mubarak Sadhar, Chief Marketing Officer at E-W Information Systems L...


Saatchi boss Roberts to step down after sexism row

/ Monday, 15 August 2016 00:01

PARIS (Reuters): French advertising giant Publicis said Kevin Roberts, the Chairman of its Saatchi & Saatchi business, would resign on 1 Septem...


Trump underspends Clinton on TV ads, relying on social media

/ Monday, 15 August 2016 00:00

Reuters: Republican Donald Trump, a former reality TV star, has yet to spend a dime on television advertising for his White House campaign against ...


4A’s and SLPI train and graduate more PR and Corporate students

/ Friday, 12 August 2016 00:01

Second batch of students with the faculty at the Certificate Awards Ceremony   Following a successful inaugural course in Corp...


Creating brand advantage in economic development

/ Friday, 12 August 2016 00:01

   Malaysia tourist arrivals reached a record 25 million in 2012   Dubai’s brand promise is luxury ...


Grant Group Chairperson Neela Marikkar named among CMO’s Top 50 Women Leaders in Asia

/ Friday, 12 August 2016 00:00

Neela Marikkar Chairperson and Managing Director of Grant Group Neela Marikkar, Chairperson and Managing Director of Grant Group was recent...


‘Myth behind the Brand’ by Dr. Meena Kaushik

/ Thursday, 11 August 2016 00:00

Founder and Chairperson of Quantum Consumer Solutions Group, Dr. Meena Kaushik, visits Sri Lanka, her first offshore venture, set up 14 years ago. ...


SLIM Brand Excellence draws largest number of entries ever recorded

/ Thursday, 11 August 2016 00:00

Year after year SLIM Brand Excellence has continued to grow in scale and quality, and as in the case of previous years, it seems as though all the ...


Today's Columnists

Tourism can be Sri Lanka’s oil well if we drill with the correct marketing tools

29 August 2016

  Branding is a promise that will persuade tourists to come to Sri Lanka. It must be based on meeting the needs of the tourists from our target markets.The real challenge is to really understand these needs Success depends on ...


Economics of A.S Jayawardena Part III: AS’s short spell as Central Bank’s Economic Research Director

29 August 2016

The summary of the episodes so far The first part of this series looked at how AS, a radical socialist economist in his young days, was converted to a free market economic thinker. The second part dealt with how he took forward the mission of th...


Presence as a present: Practising spiritual intelligence

29 August 2016

 I read a refreshingly resourceful book titled, ‘You are here’. It is written by Rev. Thich Nhat Hanh                    (pronounced tick not hon). He is a world-renowned Zen monk,...


Banality of evil

27 August 2016

Namal Rajapaksa, Member of Parliament, the eldest son of former President Mahinda Rajapaksa, was interviewed recently on television. By and large the tone of the lengthy interview, nearly two hours in duration, was defensive, an attempt at validat...


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