Home / Lifestyle/ Fashion Bug heralds RBN and Shakalaka for the sporty and young

Fashion Bug heralds RBN and Shakalaka for the sporty and young


Comments / {{hitsCtrl.values.hits}} Views / Wednesday, 4 October 2017 00:00


 

  • Launches exclusive brands to suit the growing fashion needs of the youth

Sri Lanka’s leading fashion destinations, Fashion Bug launched two diverse fashion ranges, RBN and Shakalaka at their latest outlet in Wellawatte. The two collections with their own character and concepts, cater to the sporty, young and trendy fashion enthusiasts. The event was attended by Sri Lanka’s rugby legend Fazil Marija and popular actress Pooja Umashankar, along with several renowned sports personalities and other key Fashion Bug customers.

Sri Lanka is currently undergoing a fitness revolution and thus, heralding performance wear into Sri Lanka’s fashion industry, RBN launched their line for men and women, for the first time through Fashion Bug. The brand focuses on producing active wear with high quality at an affordable price. Each design is created with the Sri Lankan athlete in mind, and to suit the local climate and user conditions. RBN is set to be the prime home-grown sportswear, which combines fashion and performance for the professional as well as the amateur athlete. 

The attention grabbing Shakalaka range, made for the teenage and youth, was launched by the trendy fashion label ChaThak; a name synonymous for colourful t-shirts with catchy lines. The collection joins the list of creative ranges by ChaThak like ‘Swag Baby’, ‘Big Boss Forever’, ‘Sniper Sleeves’ and ‘Lyrical Tees’. Shakalaka launched exclusively for Fashion Bug and will be available at all the branches.

Commenting at the launch, Fashion Bug Director Shabier Subian stated, “This launch is an important milestone for us, and reiterates Fashion Bug’s commitment to uplift local fashion brands. We are a retail chain which houses a wide range of choices for men, women and kids; be it formal, casual, party or office wear. Fashion Bug is also about catering to the fashion needs of the time, and we see an increase in the demand for health and fitness. Therefore it is appropriate for us, as the leading fashion destination and advocate of local designers, to have brands such as RBN and Shakalaka in our collection. Our latest branch in Wellawatte is fast becoming a hot-spot for the fashion conscious as we have an amazing collection to cater to all demands.”

 


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Great ‘Gamperaliya’: A great novel made into a great film by a great director

Saturday, 23 June 2018

‘Gamperaliya’ (Changes in the Village/Changement au Village) was the third feature film made by ace director Lester James Peries. It was released on 20 December 1963.The film was based on the famous novel of the same name written by the doyen of


Confusion in Maldivian opposition is to Yameen’s advantage

Saturday, 23 June 2018

The ongoing confusion in the ranks of the Maldivian opposition, barely three months before the presidential election, works to the advantage of the incumbent President and candidate of the Progressive Party of the Maldives (PPM), Abdulla Yameen.


Implications of inward FDI on China: Lessons to be learnt

Saturday, 23 June 2018

China overtook the United States to become the largest trading nation in the world in 2014. China is the second largest economy in the world behind the United States and the largest exporter in the world. It is referred to as the factory of the world


22 June 1941: Operation Barbarossa

Friday, 22 June 2018

When Adolf Hitler founded his Third Reich in January of 1933 there was a decisive ‘quickening’ of history towards the cataclysmic


Columnists More