Home / IT / Telecom / Tech/ Samsung says Galaxy Note 8 pre-orders highest among Note series

Samsung says Galaxy Note 8 pre-orders highest among Note series

Comments / {{hitsCtrl.values.hits}} Views / Wednesday, 13 September 2017 00:00

Seoul (Reuters): Samsung Electronics Co Ltd on Tuesday said pre-orders for its Galaxy Note 8 premium smartphone have hit the highest-ever for the Note series, beating its predecessor Note 7 over five days by about 2.5 times.

Samsung is banking on the device to protect its market dominance as it competes with Apple Inc’s latest iPhones due to be unveiled later on Tuesday. Note 8 sales begin in the United States, South Korea and elsewhere on Friday.

Pre-orders reached about 650,000 Note 8 handsets over five days from about 40 countries, making the initial response “very encouraging,” DJ Koh, president of Samsung Electronics’ mobile communications business, said at a media event.

The device succeeds the short-lived Note 7, whose battery fires resulted in Samsung pulling the device from the market after just a couple of months at a cost of billions of dollars.

Its reputation tarnished, the world’s biggest smartphone maker by market share nevertheless decided to retain the Note brand after a survey showed 85% of 5,000 Galaxy Note users expressed brand loyalty, Koh said.

The Note 8’s US price of $ 930 to $ 960, including dialling and data plans, begins an era of premium-priced handsets which analysts expect to be joined by $ 1,000-plus iPhones.

Apple is widely expected to unveil a special edition iPhone commemorating 10 years of the handset, equipped with edge-to-edge screen and augmented reality, that will compete with the Note 8 for pre-holiday season sales in Western markets.

In China, the Note 8 is tasked with reviving fortunes in the world’s biggest smartphone market where local handset makers such as Huawei Technologies Co Ltd, Oppo, Vivo and Xiaomi Inc reduced Samsung’s market share to 3% in April-June, showed data from Counterpoint Research.

Koh said it will take time to recover in China but expects changes this year such as appointing a new mobile chief, restructuring and focusing on key buyers to be effective.

Koh also said Samsung hopes to showcase a foldable handset next year but that technological hurdles must be overcome before a decision can be made.

“We are digging thoroughly into several issues we must overcome, as we don’t want to just make a few, sell a few and be done. We want to hear that Samsung made a very good product.”


Share This Article


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Making green cars greener: $15 b opportunity not to be missed

Friday, 23 March 2018

Fortunately for me,W.A. Wijewardena wrote an article on Dhammika Perera’s presentation at the Colombo School of Business and Management

Women’s bodies, masculinities and economic insecurities

Thursday, 22 March 2018

Cat’s Eye was deeply saddened to witness another wave of anti-Muslim violence, yet again, under a Government which promised to protect them from such violence. It was reported that the first round of violence in Ampara was sparked by a claim that

Strong brands can sustain shocks!

Thursday, 22 March 2018

The recent media highlighted the impact of communal violence on the tourism industry. The press conference earlier this week threw out a number as high as 10% whilst the actual cancellation was around 500 room nights around the Kandy vicinity was rep

Racism, riots, and the Sri Lankan State

Thursday, 22 March 2018

“One’s life has value so long as one attributes value to the life of others, by means of love, friendship, indignation and compassion” – Simone de Beauvoir

Columnists More