Home / IT / Telecom / Tech/ Apple to make 20% fewer new model iPhones this year

Apple to make 20% fewer new model iPhones this year


Comments / {{hitsCtrl.values.hits}} Views / Monday, 11 June 2018 00:00


Reuters: Apple Inc. (AAPL.O) expects to ship 80 million new model iPhones this year, down 20% from what it had planned at the same time last year, Japanese financial daily Nikkei reported on Friday (8 June), citing industry sources.

The California-based firm has asked suppliers to make about 20% fewer components for the three new iPhones it plans to launch in the second half of 2018, compared to last year’s plans for its iPhone X and iPhone 8 models, the paper reported.

The report added to concerns that consumer passion for new editions of the iconic smartphones may be cooling after years of scorching growth, sending shares in Apple and many of its major suppliers lower and weighing on global stock markets.

“This news needs to be viewed in the context of Apple probably being overly optimistic last year in relation to the prospects for its new phones, leaving it with excess inventory in the first part of this year,” Atlantic Equities analyst James Cordwell said.“At least part of this lower order forecast probably relates to Apple just being a little more realistic.”

Apple did not immediately respond to a request for comment.

The company sold 217 million iPhones, including its older models, in the fiscal year ended 30 September. It does not break down the figures by model and is still manufacturing large numbers of earlier versions of the phone.

FactSet and Thomson Reuters do not provide estimates for new model iPhone sales.

Some analysts said they already expected Apple to sell fewer phones this year than last as global demand for phones tightens and competitors eat into its sales. The company sold 129.5 million iPhones in the past two quarters, little changed from the same period a year earlier.

Apple’s shares fell as much as 2% on the report, while those in suppliers AMS and Dialog Semi sank 6% and 4.1%, respectively. Dialog’s shares had slumped 17% last Friday after it said Apple would cut orders for its power-management chips by around 30% this year.

US-based supplier Advanced Micro Devices, Micron Technology Intel, Broadcom Inc. and Qualcomm Inc. were all down between 1% and 4%.

Many analysts have said the high price of the iPhone X - which sells for $1,000 and is the first iPhone to sport a new design since the launch of the iPhone 6 in 2015 - is also muting demand for the flagship.

“Apple is quite conservative in terms of placing new orders for upcoming iPhones this year,” said one of four industry sources cited by the Nikkei Asian Review.“For the three new models specifically, the total planned capacity could be up to 20% fewer than last year’s orders.”

Top Apple analyst Ming-Chi Kuo said earlier this week that Apple might cut prices of new iPhones to debut later this year by as much as $300, according to several media reports.

Kuo said that Apple was likely to launch a 6.5-inch OLED “IPhone X Plus,” a second generation of iPhone X and an iPhone with a 6.1 inch screen.

“As the improvements made to the iPhone each year become increasingly marginal it may become more difficult to convince consumers to pay up for the latest model, when an older generation device is effectively just as good,” said Atlantic Equities’ Cordwell.

While media speculation about demand for the iPhone X swirled in the past six months, Apple’s market value has continued to rise and is now within striking distance of $1 trillion.

D.A. Davidson & Co analyst Thomas Forte also played down any fears.

“I am not overly concerned ... about the lower supply speculations,” he said. “Apple is doing enough in general to keep the ball moving forward.”

The iPhone is by far the biggest revenue generating product from Apple. However, in an attempt to offset the impact of a weakening smartphone market, the company has been focusing on services as a path to growth.

The unit, which includes Apple Music, the App Store and iCloud, posted $9.1 billion in revenue in the second quarter. For the fiscal year 2017, iPhones contributed 62% to the company’s total revenue, while services accounted for 13%.

Apple’s new phone software speeds 

up older devices

SAN JOSE (Reuters): Apple Inc. has unveiled iOS 12, the latest version of its operating system for the iPhone and iPad, saying it would make older devices such as the iPhone 6 work better.

At its annual developer conference in San Jose, Apple said that iOS 12 could carry out simple tasks, such as opening apps, up to twice as fast as its predecessor, iOS 11. The company said the operating system would work on the same devices as iOS 11, a range of products that date back to 2013.

As the smartphone industry has matured, consumers have kept devices longer. Apple faced a backlash late last year when it emerged that the company slowed down some older iPhones with flagging batteries.

Apple also showed new features, including parental controls to limit the time children spend in apps, as well as which apps they can use.

Apple also rolled out group video chat sessions with up to 32 users, putting it in direct competition with companies such as Cisco Systems Inc. and Microsoft Corp’s Skype.

 

 


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Great ‘Gamperaliya’: A great novel made into a great film by a great director

Saturday, 23 June 2018

‘Gamperaliya’ (Changes in the Village/Changement au Village) was the third feature film made by ace director Lester James Peries. It was released on 20 December 1963.The film was based on the famous novel of the same name written by the doyen of


Thushani takes Todos to new heights

Saturday, 23 June 2018

Thushani Rodrigo has always amazed me. From the very first day I met her, I have been in awe of her strength, courage and grace and constantly impressed by her creativity. The discipline and commitment she brings to her work, her farsightedness and h


Confusion in Maldivian opposition is to Yameen’s advantage

Saturday, 23 June 2018

The ongoing confusion in the ranks of the Maldivian opposition, barely three months before the presidential election, works to the advantage of the incumbent President and candidate of the Progressive Party of the Maldives (PPM), Abdulla Yameen.


Implications of inward FDI on China: Lessons to be learnt

Saturday, 23 June 2018

China overtook the United States to become the largest trading nation in the world in 2014. China is the second largest economy in the world behind the United States and the largest exporter in the world. It is referred to as the factory of the world


Columnists More