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New partnership to help millennials end gender bias


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  • The Global Shapers Community and Procter & Gamble form a new partnership to raise awareness among young people on gender equality
  • The partnership will include a social media campaign and a $100,000 grant challenge to support grassroots 
  • youth-led solutions

 Davos-Klosters, Switzerland: The Global Shapers Community and Procter & Gamble (P&G) has announced a partnership to accelerate progress toward gender equality. Inspired by Procter & Gamble’s #WeSeeEqual campaign, the Global Shapers Community will galvanise the collective power of over 7,000 Global Shapers to raise awareness and mobilise action – to stand up for gender equality.  

With the largest youth population in history, there is an unprecedented opportunity for young people to take an active role in shaping the future. By sparking a digital conversation on gender equality, the Shapers social media movement will encourage young people to lead, to use their voice to challenge the status quo and to aspire to a world where everyone is equal.

The partnership with Procter & Gamble includes a $100,000 grant challenge.

Shaper hubs from 157 countries will be invited to submit ideas for projects that help to break stereotypes and advance gender equality. Five winning proposals will be awarded $20,000 each to implement their project in their city. 

Carolyn Tastad, President P&G North America, will meet with Shapers in Davos, to share her experience and advice. She explained, “To end gender bias, we must expose it so people can know better and do better. Together with the Shapers, we believe that by changing the way we think and talk about women, we can create a better workplace, and a better world.”

 Wadia Ait Hamza, Head of the Global Shapers Community at the World Economic Forum added, “We are proud to activate the talents, energy and determination of the Global Shapers Community around gender equality. This generation has inherited enormous global challenges, but has the ability to create lasting change and offer solutions that can be replicated by young people around the world.” 

The World Economic Forum Annual Meeting brings together over 3,000 leaders from business, government, international organisations, civil society, academia, media and the arts. The aim of the meeting will be to set an agenda that drives greater multistakeholder collaboration to address the political, economic and societal challenges of our times.

Established by the World Economic Forum, the Global Shapers Community is a network of inspiring young people under the age of 30 working together to address local, regional and global challenges. With more than 7,000 members, the Global Shapers Community spans 378 city-based hubs in 157 countries. In each city, teams of Shapers self-organise to create projects that address the needs of their community. Projects are wide-ranging – from responding to disasters and combating poverty, to fighting climate change and building inclusive communities. Shapers are diverse in expertise, education, income and race, but are united by their desire to bring about change. The Global Shapers Community is independent, neutral, non-political and not for profit. 


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