Home / HR/ New partnership to help millennials end gender bias

New partnership to help millennials end gender bias


Comments / {{hitsCtrl.values.hits}} Views / Friday, 26 January 2018 00:00


 

  • The Global Shapers Community and Procter & Gamble form a new partnership to raise awareness among young people on gender equality
  • The partnership will include a social media campaign and a $100,000 grant challenge to support grassroots 
  • youth-led solutions

 Davos-Klosters, Switzerland: The Global Shapers Community and Procter & Gamble (P&G) has announced a partnership to accelerate progress toward gender equality. Inspired by Procter & Gamble’s #WeSeeEqual campaign, the Global Shapers Community will galvanise the collective power of over 7,000 Global Shapers to raise awareness and mobilise action – to stand up for gender equality.  

With the largest youth population in history, there is an unprecedented opportunity for young people to take an active role in shaping the future. By sparking a digital conversation on gender equality, the Shapers social media movement will encourage young people to lead, to use their voice to challenge the status quo and to aspire to a world where everyone is equal.

The partnership with Procter & Gamble includes a $100,000 grant challenge.

Shaper hubs from 157 countries will be invited to submit ideas for projects that help to break stereotypes and advance gender equality. Five winning proposals will be awarded $20,000 each to implement their project in their city. 

Carolyn Tastad, President P&G North America, will meet with Shapers in Davos, to share her experience and advice. She explained, “To end gender bias, we must expose it so people can know better and do better. Together with the Shapers, we believe that by changing the way we think and talk about women, we can create a better workplace, and a better world.”

 Wadia Ait Hamza, Head of the Global Shapers Community at the World Economic Forum added, “We are proud to activate the talents, energy and determination of the Global Shapers Community around gender equality. This generation has inherited enormous global challenges, but has the ability to create lasting change and offer solutions that can be replicated by young people around the world.” 

The World Economic Forum Annual Meeting brings together over 3,000 leaders from business, government, international organisations, civil society, academia, media and the arts. The aim of the meeting will be to set an agenda that drives greater multistakeholder collaboration to address the political, economic and societal challenges of our times.

Established by the World Economic Forum, the Global Shapers Community is a network of inspiring young people under the age of 30 working together to address local, regional and global challenges. With more than 7,000 members, the Global Shapers Community spans 378 city-based hubs in 157 countries. In each city, teams of Shapers self-organise to create projects that address the needs of their community. Projects are wide-ranging – from responding to disasters and combating poverty, to fighting climate change and building inclusive communities. Shapers are diverse in expertise, education, income and race, but are united by their desire to bring about change. The Global Shapers Community is independent, neutral, non-political and not for profit. 


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Overlooking systemic crises: Subjecting to neoliberalism and potential hegemon – Part 3

Wednesday, 23 May 2018

Renegotiating a country’s position within the world-economy is only possible when the system and/or leaders are in trouble


Annuity-based PPP can expedite infrastructure developments

Tuesday, 22 May 2018

Sri Lanka has primarily relied on public finance for the development of public goods and infrastructure. While running


Is there value in surveillance? Ask the Chinese

Tuesday, 22 May 2018

Global commentary would suggest that surveillance (whether offline or online) casts a shadow on personal freedoms and any conversation that involves such spy games quite quickly descends into a 1984-esque discussion about dystopian futures. However,


Mangala’s Gam Peraliya: Good move but essential requirement a village level database

Monday, 21 May 2018

Finance Minister Mangala Samaraweera, announcing the Government’s decision to move for a flexible fuel price system based on international prices built into a pricing formula, made a side announcement as well.


Columnists More