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Oppan Gangnam Style


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With close to one billion YouTube downloads, makes it the most watched. Even personalities as diverse as Ban Ki-Moon, Amitabh Bachan and Chris Gayle have tried it. What are the learnings from Psy’s Oppan Gangnam style?

  • The fading geographical/cultural divides when it comes to entertainment
  • The power of viral marketing
  • The next ‘big hit’ can come from any part of the world – the key is to find out what ‘clicks’ and how to ‘viralise’?

Stay tuned-in!


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