Home / Dining/ Elephant House launches ‘Go Sugar Free’ range

Elephant House launches ‘Go Sugar Free’ range


Comments / {{hitsCtrl.values.hits}} Views / Thursday, 31 May 2018 00:00


Sri Lanka’s own Elephant House Beverages has introduced sugar free versions of several local favourites under its new, ‘Go Sugar Free’ initiative. 

Sugar free versions of the beloved Elephant House Cream Soda, EGB, Necto and Orange Crush are currently available at supermarkets and grocers island-wide.   

Further, this new range is being launched with a call to action to customers to move towards a healthier lifestyle. In fact, the Go Sugar Free logo builds on the use of the colour green, with its emphasis on healthy alternatives, as well as showcasing two arrows tied to the idea of moving forward. Additionally, these arrows purposefully use increasingly lighter shades, subtly depicting beverages becoming healthier. The branding and design still encompasses existing brand personalities and elements of the Elephant House Beverage brands, to absorb the equity of the company’s larger than life, award winning brands. 

Most importantly, the Go Sugar Free range offers up the same iconic Elephant House soft drink flavours and taste but with no added sugar. This is thanks to the innovative research and development carried out in Elephant House’s own laboratories by some of Sri Lanka’s best food scientists. This was also followed up by stringent testing by multiple consumer panels to ensure that the original taste of Elephant House soft drinks was maintained throughout, and that these beverages will continue to be well received locally.

In order to achieve the same taste and flavour profile of its legendary beverages, Elephant House Go Sugar Free products contain Stevia, a natural, plant-based sweetener. Therefore, fans will not have to sacrifice on flavour or taste; instead continue to enjoy the same great Elephant House soft drinks that are well loved by generation upon generation of Sri Lankans.   

“Elephant House is currently expanding its product portfolio by offering more and more choices to consumers. The Go Sugar Free initiative is another key milestone of that journey. In the recent past, Elephant House has also launched several healthier beverage options, from FitOFruit drinks, to Twistee Iced Tea, F5 isotonic sports drinks and most recently the re-launch of Elephant House flavoured Milk,” commented Belindra Weerasinghe, Category Head of Elephant House Beverages and Vice President – John Keells Holdings.


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Reinvent yourself before reinventing your industry

Tuesday, 23 October 2018

For the last 19 years Interbrand has been carrying out its Best Global Brands report. This year, the theme of the study is ‘Activating Brave’, which examines the role that brand strength plays in the transformation of the world’s leading busi


Virtual banks: Opportunities and challenges

Tuesday, 23 October 2018

A virtual bank is a bank which predominantly delivers retail banking services through the internet or other forms of electronic channels instead of physical branches. This covers all online transactions whether it be via the web, email, mobile check


Value of regulated landfills: Megapolis Ministry must communicate

Tuesday, 23 October 2018

Our policymakers may do the right thing but not do it too well by not communicating the larger purpose of their actions. The current fuss about the proposed Aruwakkalu landfill is one such example. As the Ministry of Megapolis correctly points out,


IPS’s State of the Economy Report 2018 is a demonstration of its independent analysis of the economy

Monday, 22 October 2018

Economists are at the receiving end of society today when it comes to economic crises. They have been blamed not only for giving confusing advice, but also for failing to predict accurately the oncoming economic catastrophes.


Columnists More