Home / CSR / Events/ Bairaha supports leading sports activities to bolster CSR efforts

Bairaha supports leading sports activities to bolster CSR efforts


Comments / {{hitsCtrl.values.hits}} Views / Saturday, 20 January 2018 00:00


Bairaha with its commitment to support activities relating to sports came forward to sponsor the recently held softball cricket tournament of City Traffic Police whilst co-sponsoring the D.S. Senanayake College Rugby Team. These efforts would further bolster the Corporate Social Responsobility (CSR) drive initiated by Bairaha over the years. 

Colombo City Traffic Police has organised their annual soft ball cricket tournament with the intention to improve team spirit and work of employees among departments of City Traffic with the participation of Senior Police Inspectors of Colombo City Traffic Police, which was held in November 2017 at the CCC ground Colombo 07.

Apart from the above mentioned co-sponsorship, Bairaha was also the official food sponsor of the event. Bairaha propaganda vehicle was parked at the event for selling Bairaha chicken products which were instantly cooked and served from its very own mobile kitchen in the propaganda vehicle.

As a trusted consumer brand for generations Bairaha is assisting to build a healthy nation with the supply of healthy products rich in protein while assisting various sports activities.

In order to support emerging, young talent in the school rugby arena, Bairaha teamed up with D.S. Senanayake College and it has become one of the co-sponsors of the rugby team of the College.

D.S. Senanayake College is one of the leading schools in Colombo, and concentrates a lot on rugby as part of its focus on sports. This school rugby team has been quite successful and had made significant improvements especially in the second round of last school ‘Rugby Season’.

Bairaha Farms PLC, being the pioneer chicken processor in the country for well over four decades, is the household name for quality chicken in Sri Lanka. The company is committed to develop innovative products for its customers’ convenience, ensuring food safety, whilst enhancing their nutritional value. The mission of the company is to provide superior quality poultry and meat products that nourishes people’s health. 


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Mangala’s Gam Peraliya: Good move but essential requirement a village level database

Monday, 21 May 2018

Finance Minister Mangala Samaraweera, announcing the Government’s decision to move for a flexible fuel price system based on international prices built into a pricing formula, made a side announcement as well.


New mandate to navigate ‘Nation’s management mentor’

Monday, 21 May 2018

I was delighted to be reappointed by the University Grants Commission (UGC) as the Director of the Postgraduate Institute of Management (PIM) for the second term of three years.


Take a check on your Board Directors

Monday, 21 May 2018

The public entrusts the Government to collect taxes and invest them prudently to ensure quality of life. Similarly, the shareholders (minority ones in particular) entrust the Board of Directors to protect and grow their investments.


Misuse of State Governors by the Centre continues in India

Saturday, 19 May 2018

The gross misuse of the State or Provincial Governor in India by the ruling party at the Centre in New Delhi to achieve its narrow political interests continues to plague the functioning of the Indian Constitution.


Columnists More